Trends in Social

22 Ways to Get More Instagram Followers Right Now

Looking to grow your brand on Instagram? Use these 22 tips to get more Instagram followers, including using hashtags, contests, and what to post.


Social Networks See Boosts in Engagement Among Users, but Not Equally

More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.

Facebook Shops : la nouvelle fonctionnalité qui permet aux marques de vendre leurs produits sur Facebook

Avec Facebook Shops, les marques peuvent ouvrir gratuitement une boutique en ligne pour vendre et encaisser au sein de la plateforme.

TikTok Expands Shopping Features by Bringing Creators into the Fold

TikTok?s social commerce features are not as robust as Instagram's or Pinterest's, but the popular short-form video app has been slowly adding shopping ads while integrating creators along the way.

Snapchat enregistre une croissance spectaculaire au premier trimestre 2020

‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K.

A year on from its launch in Europe and Snapchat's unskippable ads have found their way on to some media plans but aren't in contention for many more.

Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues

As the government continues to wrestle with the coronavirus epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress.

Instagram Is Bringing Creators Closer to the Purchase Process

Instagram has been working on several initiatives to enable commerce directly within the app. Last year, it made big moves that bring creators closer to that process.


Identify, optimize and improve the performance of your content by analyzing metrics such as traffic, engagement, and contribution to revenue!


In an era where visuals are the most influential type of content we consume, consider using diverse UGC imagery in your brand?s marketing to reflect the customers you wish to serve.

9 Reasons to Use Instagram for Business

Is Instagram right for your brand? Yes! Here's why you should use Instagram as a business, no matter what industry you're in.

25 Interesting Snapchat Facts You Need to Know

If you haven't used Snapchat yet, why haven't you? Here are some fun facts about the social media app that should convince you to use it to attract Gen Zs.

What’s next for WhatsApp if ads aren’t coming soon?

Facebook isn't ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.

8 Tips for Social Media Customer Service [Infographic]

In 2020, its time to give social customer service more dedicated focus. Check out these tips on how to improve your customer engagement and assistance efforts.

20 Predictions for Social Media Marketing in 2020

Where is the social media sector headed in the next year? Here are 20 predictions to help in your consideration and planning.

Influencers Could Help Drive Social Commerce

Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers.

Social Media Content Trends for 2020 and Beyond

Looking to ensure you keep up with the latest trends and changes in 2020? Check out this list.

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts

Looking to tap into the rising influence of Instagram to help sell your products and services? Check out these key platform tips.

How Facebook is fundamentally changing how nonprofits get money

A 10% increase in the number of likes on organizations? Facebook pages is associated with a 1% increase in the number of donations they get.

Adidas first to sell shoes via Snapchat game

Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro graphics.

Pinterest gets its own shopping pages

Everything on Pinterest should be shoppable: with that in mind, the platform is adding shopping pages, where retailers and brands can inspire customers and encourage them to shop at the same time.

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Social media has become a hub of influence on many consumers? shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of ?influencers.?

Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Consumers are often creatures of habit. They know the products and the brands they like?and getting them to try something entirely new can be a challenge.

How Social Media Is Changing the Way Millennials Travel

How Social Media Is Changing the Way Millennials Travel The list of things Millennials are ?killing? grows longer by the day, but don?t expect to see

7 Social Media Trends To Watch Out For Before 2020 Hits

I see TikTok taking incremental ad budgets from Facebook, as momentum keeps swinging in the new network's favor.

Facebook's Testing a New Screen-Sharing Option for Messenger

Facebook is working on a new Messenger feature which would enable you to broadcast what you're seeing on your phone screen.

How to deliver brand authenticity & create connection on social (with free download)

Consumers today want brands to connect with them on social media. Learn how and download our free worksheet to build authenticity into your social strategy.

Why conversational commerce is coming sooner than you think

Marco Lafrentz, vice president, tyntec, shares his insight on how online commerce has evolved significantly over the last two decades, and the ongoing shift is beginning to extend beyond the browser. Today's consumer expects immediate results and conversational customer service.

Instagram Provides IGTV Tips Based on the Success of Thrillist [Infographic]

Looking to make use of IGTV for your marketing efforts? Take some notes from the success of Thrillist.

Next Gen Social Media: How To Integrate Them Into Your Next Marketing Strategy - Power Retail

Every couple of years, there are new social media platforms that trickle into the mainstream. There's a neverending cycle of changing demographics.

6 Platforms to Add to Your 2019 Paid Social Toolkit

According to Hanapin, 26% of marketers plan to reduce their ad spend on Facebook. Inspired by the report, we suggest other places to fill in the gaps.

5 Influencer Marketing Tips and Insights You'll Need for 2019

Influencer marketing is expected to be a $15 billion industry by 2022, up from an anticipated $10 billion by 2020 and $2 billion in 2017. Every year

7 Things Every Marketer Needs To Know About TikTok

The app has experienced a meteoric rise in popularity. It boasts 1.2 billion global installs and 500 million active users.

45 Essential Social Media Marketing Statistics for 2019

Here, we've compiled a list of 45 essential social media stats you need to know to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI.

Twitter makes short-form video ads biddable

Twitter is introducing a six-second bit unit to capitalize on the growth of video advertising on its platform.

Facebook opens privacy cafe pop-ups

Visitors can receive help on their settings when using the social media platform.


Social Will Be The Fastest-Growing Digital Advertising Channel Globally

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. This growth will be driven by increasing revenue per user and will be fastest in Asia ?

Facebook is taking a targeted approach to subscription TV

Facebook is taking a page out of the modern TV playbook ? it now lets consumers purchase subscription streaming services through Facebook Watch.

How Aflac overcame changes in Facebook’s algorithm

Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Aflac?s Chris Ehrhart has these tips. Facebook?s new algorithm is a major headache for communicators trying to reach big audiences on its platform. The organic reach that brand managers once enjoyed has evaporated as the ?

LinkedIn Launches Audience Segments With Five Partners

LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner Program. Based on data released from Pew Research Center earlier this year, the Microsoft company could be hitting the mark.


A new tool at the social network will allegedly allow advertisers to create an alternative to 'lookalike' audiences in a pivot away from specific targeting in housing, employment and credit ads.

The Ultimate Guide to Content Marketing in 2019

Discover how to create a successful content marketing strategy to help you reach your audience and boost conversions.

Facebook and Google's dominance in online ads is starting to show some cracks

Earnings reports from Pinterest, Snap, Amazon and Twitter show smaller players are continuing to gain market share in digital advertising.

Pinterest Introduces Story Pins For Immersive Storytelling

Not long after giving limited release to Carousel Pins, Pinterest is now launching an immersive way to share stories on its platform through its newest format Story Pin.

LinkedIn Pages: An Action Plan for Small Businesses [Infographic]

LinkedIn has published a new eBook on how small businesses can make the most of the platform - this infographic provides an overview of the key notes.


Facebook Is Making Progress With Its Plan to Let You Type With Your Mind

Facebook talked a couple of years ago about creating technology that lets you type with your mind. Aimed primarily at patients with speech loss due to paralysis or some other chronic condition, the company recently offered an update on how its ambitious project is progressing.

Digital marketing is, on paper, all about metrics. But as social networks experiment with so-called "demetrication", how can brands and marketers adapt?

Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook's Shrinking Ad Size, LinkedIn's Record Engagement & More

B2B Buyers Demand Personalization Above All Else, Study Finds B2B buyers place the highest value on personalization, according to a newly-released report

The Impact of Social Media: Is it Irreplaceable?

The impact of social media over the last 20 years has been significant, but current trends indicate that the sector's future will include more oversight.

20 Creative Instagram Story Ideas to Engage Your Followers

These creative Instagram Story ideas will help you create an endless well of content to draw from and get the most bang for your buck from the platform.

Study Claims Instagram Engagement Has Been in Decline Since May

A study claims overall engagement across Instagram is down and has been sharply declining since early May 2019.

Community Managers: What They Do & How to Be a Great One

What is a community manager, anyway? We explore what a community manager is, and -- if you're applying or starting out in the role -- how to be a great one.

Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers

Facebook plans to make ads for jobs, loans and credit card ads searchable for all U.S. users of its platform based on an agreement made in March following a legal settlement.