Trends in Social

Burberry opens 1st 'Social Retail' store in China

The luxury retailer partnered with Tencent on a concept shop that blends social media interactions with an in-store experience.

Social media sees drop in customer satisfaction amid privacy worries, study says

Despite a surge in online activity during the pandemic, customer satisfaction declined for Instagram, LinkedIn, Pinterest, Twitter and YouTube.

Everything You Need to Know to Create Engaging Instagram Carousels [Infographic]

Multi-image posts on Instagram are the most engaging post type - here are some insights into how to create more compelling carousel posts.

Facebook Will Look to Support New eCommerce Functionalities via Its Accelerator Program

Facebook has announced a new commerce initiative within its startup accelerator program, which will look to fund innovative ideas in online shopping.

TikTok Launches 'TikTok for Business' Platform for Marketers

TikTok has launched a new 'TikTok fo Business' website, which is a hub for news and information around how marketers can make use of the platform.

Facebook Launches 'Summer of Support' Program to Provide Digital Marketing Training to Businesses

Facebook will run a series of digital marketing education and information sessions over the US summer to help businesses maximize their online efforts.


Google Has Released a New, Pinterest-Style App called 'Keen'

Google has launched a new, Pinterest-style app, which could be another measure in its efforts to keep Pinterest at bay.

YouTube is Renaming its FameBit Influencer Marketplace to 'BrandConnect'

YouTube is updating its brand/influencer connection options to help facilitate more effective influencer marketing deals.

Facebook Launches WhatsApp Pay in Brazil

Facebook is taking the next steps in its eCommerce push by bringing WhatsApp Pay to the Brazilian market.

8 Reasons Why People Visit Websites Today

Many people who are stuck at home are spending time online. Here are the top eight reasons why visitors check out websites nowadays.

22 Ways to Get More Instagram Followers Right Now

Looking to grow your brand on Instagram? Use these 22 tips to get more Instagram followers, including using hashtags, contests, and what to post.


Social Networks See Boosts in Engagement Among Users, but Not Equally

More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.

Facebook Shops : la nouvelle fonctionnalité qui permet aux marques de vendre leurs produits sur Facebook

Avec Facebook Shops, les marques peuvent ouvrir gratuitement une boutique en ligne pour vendre et encaisser au sein de la plateforme.

TikTok Expands Shopping Features by Bringing Creators into the Fold

TikTok?s social commerce features are not as robust as Instagram's or Pinterest's, but the popular short-form video app has been slowly adding shopping ads while integrating creators along the way.

Snapchat enregistre une croissance spectaculaire au premier trimestre 2020

‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K.

A year on from its launch in Europe and Snapchat's unskippable ads have found their way on to some media plans but aren't in contention for many more.

Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues

As the government continues to wrestle with the coronavirus epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress.

Instagram Is Bringing Creators Closer to the Purchase Process

Instagram has been working on several initiatives to enable commerce directly within the app. Last year, it made big moves that bring creators closer to that process.


Identify, optimize and improve the performance of your content by analyzing metrics such as traffic, engagement, and contribution to revenue!


In an era where visuals are the most influential type of content we consume, consider using diverse UGC imagery in your brand?s marketing to reflect the customers you wish to serve.

9 Reasons to Use Instagram for Business

Is Instagram right for your brand? Yes! Here's why you should use Instagram as a business, no matter what industry you're in.

25 Interesting Snapchat Facts You Need to Know

If you haven't used Snapchat yet, why haven't you? Here are some fun facts about the social media app that should convince you to use it to attract Gen Zs.

What’s next for WhatsApp if ads aren’t coming soon?

Facebook isn't ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.

8 Tips for Social Media Customer Service [Infographic]

In 2020, its time to give social customer service more dedicated focus. Check out these tips on how to improve your customer engagement and assistance efforts.

20 Predictions for Social Media Marketing in 2020

Where is the social media sector headed in the next year? Here are 20 predictions to help in your consideration and planning.

Influencers Could Help Drive Social Commerce

Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers.

Social Media Content Trends for 2020 and Beyond

Looking to ensure you keep up with the latest trends and changes in 2020? Check out this list.

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts

Looking to tap into the rising influence of Instagram to help sell your products and services? Check out these key platform tips.

How Facebook is fundamentally changing how nonprofits get money

A 10% increase in the number of likes on organizations? Facebook pages is associated with a 1% increase in the number of donations they get.

Adidas first to sell shoes via Snapchat game

Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro graphics.

Pinterest gets its own shopping pages

Everything on Pinterest should be shoppable: with that in mind, the platform is adding shopping pages, where retailers and brands can inspire customers and encourage them to shop at the same time.

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Social media has become a hub of influence on many consumers? shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of ?influencers.?

Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Consumers are often creatures of habit. They know the products and the brands they like?and getting them to try something entirely new can be a challenge.

How Social Media Is Changing the Way Millennials Travel

How Social Media Is Changing the Way Millennials Travel The list of things Millennials are ?killing? grows longer by the day, but don?t expect to see

7 Social Media Trends To Watch Out For Before 2020 Hits

I see TikTok taking incremental ad budgets from Facebook, as momentum keeps swinging in the new network's favor.

Facebook's Testing a New Screen-Sharing Option for Messenger

Facebook is working on a new Messenger feature which would enable you to broadcast what you're seeing on your phone screen.

How to deliver brand authenticity & create connection on social (with free download)

Consumers today want brands to connect with them on social media. Learn how and download our free worksheet to build authenticity into your social strategy.

Why conversational commerce is coming sooner than you think

Marco Lafrentz, vice president, tyntec, shares his insight on how online commerce has evolved significantly over the last two decades, and the ongoing shift is beginning to extend beyond the browser. Today's consumer expects immediate results and conversational customer service.

Instagram Provides IGTV Tips Based on the Success of Thrillist [Infographic]

Looking to make use of IGTV for your marketing efforts? Take some notes from the success of Thrillist.

Next Gen Social Media: How To Integrate Them Into Your Next Marketing Strategy - Power Retail

Every couple of years, there are new social media platforms that trickle into the mainstream. There's a neverending cycle of changing demographics.

6 Platforms to Add to Your 2019 Paid Social Toolkit

According to Hanapin, 26% of marketers plan to reduce their ad spend on Facebook. Inspired by the report, we suggest other places to fill in the gaps.

5 Influencer Marketing Tips and Insights You'll Need for 2019

Influencer marketing is expected to be a $15 billion industry by 2022, up from an anticipated $10 billion by 2020 and $2 billion in 2017. Every year

7 Things Every Marketer Needs To Know About TikTok

The app has experienced a meteoric rise in popularity. It boasts 1.2 billion global installs and 500 million active users.

45 Essential Social Media Marketing Statistics for 2019

Here, we've compiled a list of 45 essential social media stats you need to know to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI.

Twitter makes short-form video ads biddable

Twitter is introducing a six-second bit unit to capitalize on the growth of video advertising on its platform.

Facebook opens privacy cafe pop-ups

Visitors can receive help on their settings when using the social media platform.