Trends in Social

Facebook opens privacy cafe pop-ups

Visitors can receive help on their settings when using the social media platform.


LinkedIn Launches Audience Segments With Five Partners

LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner Program. Based on data released from Pew Research Center earlier this year, the Microsoft company could be hitting the mark.


A new tool at the social network will allegedly allow advertisers to create an alternative to 'lookalike' audiences in a pivot away from specific targeting in housing, employment and credit ads.

The Ultimate Guide to Content Marketing in 2019

Discover how to create a successful content marketing strategy to help you reach your audience and boost conversions.

Facebook and Google's dominance in online ads is starting to show some cracks

Earnings reports from Pinterest, Snap, Amazon and Twitter show smaller players are continuing to gain market share in digital advertising.

Pinterest Introduces Story Pins For Immersive Storytelling

Not long after giving limited release to Carousel Pins, Pinterest is now launching an immersive way to share stories on its platform through its newest format Story Pin.

LinkedIn Pages: An Action Plan for Small Businesses [Infographic]

LinkedIn has published a new eBook on how small businesses can make the most of the platform - this infographic provides an overview of the key notes.


Facebook Is Making Progress With Its Plan to Let You Type With Your Mind

Facebook talked a couple of years ago about creating technology that lets you type with your mind. Aimed primarily at patients with speech loss due to paralysis or some other chronic condition, the company recently offered an update on how its ambitious project is progressing.

Digital marketing is, on paper, all about metrics. But as social networks experiment with so-called "demetrication", how can brands and marketers adapt?

Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook's Shrinking Ad Size, LinkedIn's Record Engagement & More

B2B Buyers Demand Personalization Above All Else, Study Finds B2B buyers place the highest value on personalization, according to a newly-released report

The Impact of Social Media: Is it Irreplaceable?

The impact of social media over the last 20 years has been significant, but current trends indicate that the sector's future will include more oversight.

20 Creative Instagram Story Ideas to Engage Your Followers

These creative Instagram Story ideas will help you create an endless well of content to draw from and get the most bang for your buck from the platform.

Study Claims Instagram Engagement Has Been in Decline Since May

A study claims overall engagement across Instagram is down and has been sharply declining since early May 2019.

Community Managers: What They Do & How to Be a Great One

What is a community manager, anyway? We explore what a community manager is, and -- if you're applying or starting out in the role -- how to be a great one.

Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers

Facebook plans to make ads for jobs, loans and credit card ads searchable for all U.S. users of its platform based on an agreement made in March following a legal settlement.


Welcome to the next era of social media marketing - Marketing Land

The first installment in Marketing Land?s series looking at how paid social marketing is evolving as user growth slows and social commerce explodes.

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

A question we get asked all the time at AdEspresso is: "What audience should I use for my Facebook ads targeting?? Different advertisers have different views on whether to use an interest audience or a lookalike one, this experiment settles the argument once and for all.

How Pinterest is trying to win over DTC brands

Pinterest said in its S-1 filing, released in March, that it was starting to build more product and measurement tools to better serve digitally native vertical brands, and had a dedicated sales team?

Catching Up With Facebook Watch | Facebook Newsroom

Watch isn't just a place to find videos and shows you love ? it's a place where you can explore and engage with other people who love them, too.

Instagram is growing its value faster than any other brand

The bulk of this year's fastest risers in the BrandZ ranking come from the technology sector, while automotive and mass personal care brands struggle to keep pace.


Why the Pixel Is Essential to Social Commerce's Success

After initially struggling to gain traction, social commerce has finally begun to materialize as platforms, including Instagram and Pinterest, fill the need for discovery in the digital shopping environment.

8 Tips for More Effective Video Ads

Investing in video ads but not getting the results you want? Here are eight tips that will help you create more effective video ads.


The 7 Biggest Social Media Sites in 2019 - Search Engine Journal

Let's take a look at seven of the biggest social media platforms today: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Reddit.


Why Facebook Provides Scale, but Instagram and Pinterest Offer Relevance for Social Commerce

The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix.

Social Commerce 2019

Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.


Pinterest Influencers Might Change the Social Media Game for Brands [Infographic]

If you're looking to tap into the rising world of Pins, this analysis of Pinterest influencers and their activity may help.

Time Spent With Media 2019

After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.


Facebook’s Privacy Moves - Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers

Facebook?s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.


Top Facebook Updates That You Can’t Afford to Miss – May 2019 Edition

Are you looking for the best Facebook Ads tips&tricks to maximize your ROI? Here you have all the latest Facebook news. Don't miss it!


Is Influencer Impact on Brand Image and Safety a Concern for Marketers?

According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it?s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.


Want to Bring Customers In-Store? Get Them to Follow You on Social Media

Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.


What Types of Personalized Content Appeal to Consumers?

According to a March 2019 survey from Evergage, 86% of B2C respondents said they?re driven to personalization in the hopes that is delivers a better customer experience, with 61% noting they hope to generate measurable ROI. Fifty-eight percent of respondents said they hope to increase loyalty when implementing personalization. In order to do these things, marketers need to pay attention to what consumers actually want.


Chatbots Useful for Some Customer Service, but Can't Do Everything Yet

Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.


Spotify is testing its own version of Stories called ‘Storyline’

Spotify is testing its own version of Stories ? the sharing format popularized by social apps like Snapchat and Instagram that has since made its way to other apps like Facebook, YouTube, WhatsApp and others. In Spotify?s case, it?s not called ?Stories? but rather &#82?

We Don’t Need Social Media

Instead of wishing for better kinds of social platforms, we should question if they?re worth having at all


Facebook launches new playbook, e-learning courses for dealers

Dealers have been asking the social media giant for more details on how to use its various ad tools and better execute successful campaigns.


For retailers, Facebook Groups can be data goldmines

Before they can become a part of Hill City?s Wear Tester Facebook Group, members must commit to a four-week program. It's a tall order -- with upside.


8 Ways Your Social Media Content is Annoying Your Audience

While social media communication is evolving, there are still some common errors brands make in their social content approach.


5 Tools to Track Your Brand Mentions on Social

In this article, you'll find the tools which will empower your brand to track, engage with, and analyze social mentions, whatever budget you have in mind.


How marketers are testing TikTok

The rapid rise of TikTok as the latest trending social media app is starting to catch the eye of brands.


How marketers are testing TikTok

Marketers like Red Bull and Sony are using TikTok in a variety of ways, mostly to experiment with creative methods of reaching a younger audience.


Facebook Publishes New Guide for Instagram Creators

Facebook has put together a new listing of key tips to help creators maximize their use of Instagram.


Internet growth accelerates and social continues to climb, but there are changes brewing

Global insights from the Digital in 2019 report show internet penetration is accelerating. More than 360 million people came online for the first time in 2018. New users are growing at a rate of more than 11 per second or one million new users each day.


Lush says goodbye to social media

British cosmetics company Lush has decided to close various social media accounts in the United Kingdom.


Pinterest introduces new conversion features for Promoted Pins and Videos

The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with greater accuracy.

Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. Both are available to any brand with a Pinterest business account.

Conversion optimization for Promoted Pins. Before now, Promoted Pin campaigns were optimized only for clicks. But now, with the newly introduced conversion optimization feature, advertisers can optimize Pinterest campaigns for specific actions to drive online checkouts, more signups or better leads.

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Lush’s social media exodus is a risk too far

The ethical beauty brand?s desire to "stop fighting with algorithms" and reconnect with consumers is admirable, but ditching social to do so could prove a costly error.


Do Social Stories Have a Place in B2B Marketing?

Anudit Vikram discusses why social stories are now important to B2B marketers, how they can be incorporated into their marketing mix, and the roles data and analytics play in maximizing their value.


5 digital beauty retail developments that just changed everything

In recent weeks, major technology companies, social media platforms, and personal care makers have made a handful of announcements that definitively change the way consumers buy makeup, personal care, fragrance, and more. Here, Cosmetics Design takes a look at what?s new and now in the digital beauty retail space.


Social Media's Where It's @: Picking Right Platforms For Your Brand

Will your efforts be most successful on Facebook? Or does the nature of your audience warrant a second look at a newer platform like IGTV?


Here Is How AI Can Change The World of Influencer Marketing

Influencer marketing is not a novelty for brands anymore. According to research, the influencer marketing industry global ad spend will?


Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon

Why social commerce, shoppable video, is fast becoming the most important asset for CMOs, and how companies like MikMak, Shopify, PayPal and now Instagram are meeting that need.


13 Awesome Professional Networking Alternatives to LinkedIn

LinkedIn may be the world?s largest professional networking site, but you can also grow your personal network with these 13 LinkedIn alternatives.


What Videos do Your Customers Want to See on Social Media? [Infographic]

What are the most popular, most engaging types of brand video content? Check out this infographic.


6 Facebook Messenger Tools to Help Scale Your Growth

Looking to make better use of Messenger for your business? Contributor Larry Kim has some tools worth trying.


Facebook Adds New 'Watch Party' Option, Spotify Links to Songs on Profiles

Facebook is adding a new option to host a Watch Party for regular TV shows, and a new way to link profile posted songs to Spotify.


Social Commerce Referral Grows 110%

Social commerce only drives a fraction of ecommerce sales, but it's picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe.


L'Email est encore et toujours le 1er canal de communication

Dans cette tribune, Marco Felgueiras, Directeur Marketing et Commercial chez MailKitchen revient sur la performance de l'emailing dans des campagnes marketing.


Eight tips to getting your videos ranked on YouTube in 2019

With 400 hours of video content uploaded every minute, how do you ensure yours stands out and attracts viewers? This article will help you crack the code.


How to Create a LinkedIn Company Page [Infographic]

Have you set up your LinkedIn company page correctly? Still haven't created one at all? This infographic will help.


2019 Social Media Image Sizes Cheat Sheet [Infographic]

Ensure your social media images look their best with this updated, platform-by-platform size guide.


Social Media Marketing: The Ultimate Guide

Learn how to create a social media marketing strategy for your business that will help you generate leads, boost conversions, and increase brand awareness.


Social Video Ad Spending Will Grow 44% by 2021

Social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019, according to our latest forecast. It will then account for 30.4% of total video ad spending.


Podcast | The Evolution of Social Commerce

In the latest episode of "Behind the Numbers," we're talking social commerce with Curalate CEO Apu Gupta. Why did social commerce fail to catch fire in its early years, and why is it different now?


Who's Afraid of Fake Followers?

Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.


How TikTok Is Rewriting the World

TikTok will change the way your social media works ? even if you?re avoiding it.