Trends in Social

Social Media Content Trends for 2020 and Beyond

Looking to ensure you keep up with the latest trends and changes in 2020? Check out this list.

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts

Looking to tap into the rising influence of Instagram to help sell your products and services? Check out these key platform tips.

How Facebook is fundamentally changing how nonprofits get money

A 10% increase in the number of likes on organizations? Facebook pages is associated with a 1% increase in the number of donations they get.

Adidas first to sell shoes via Snapchat game

Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro graphics.

Pinterest gets its own shopping pages

Everything on Pinterest should be shoppable: with that in mind, the platform is adding shopping pages, where retailers and brands can inspire customers and encourage them to shop at the same time.

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Social media has become a hub of influence on many consumers? shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of ?influencers.?

Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Consumers are often creatures of habit. They know the products and the brands they like?and getting them to try something entirely new can be a challenge.

How Social Media Is Changing the Way Millennials Travel

How Social Media Is Changing the Way Millennials Travel The list of things Millennials are ?killing? grows longer by the day, but don?t expect to see

7 Social Media Trends To Watch Out For Before 2020 Hits

I see TikTok taking incremental ad budgets from Facebook, as momentum keeps swinging in the new network's favor.

Facebook's Testing a New Screen-Sharing Option for Messenger

Facebook is working on a new Messenger feature which would enable you to broadcast what you're seeing on your phone screen.

How to deliver brand authenticity & create connection on social (with free download)

Consumers today want brands to connect with them on social media. Learn how and download our free worksheet to build authenticity into your social strategy.

Why conversational commerce is coming sooner than you think

Marco Lafrentz, vice president, tyntec, shares his insight on how online commerce has evolved significantly over the last two decades, and the ongoing shift is beginning to extend beyond the browser. Today's consumer expects immediate results and conversational customer service.

Instagram Provides IGTV Tips Based on the Success of Thrillist [Infographic]

Looking to make use of IGTV for your marketing efforts? Take some notes from the success of Thrillist.

Next Gen Social Media: How To Integrate Them Into Your Next Marketing Strategy - Power Retail

Every couple of years, there are new social media platforms that trickle into the mainstream. There's a neverending cycle of changing demographics.

6 Platforms to Add to Your 2019 Paid Social Toolkit

According to Hanapin, 26% of marketers plan to reduce their ad spend on Facebook. Inspired by the report, we suggest other places to fill in the gaps.

5 Influencer Marketing Tips and Insights You'll Need for 2019

Influencer marketing is expected to be a $15 billion industry by 2022, up from an anticipated $10 billion by 2020 and $2 billion in 2017. Every year

7 Things Every Marketer Needs To Know About TikTok

The app has experienced a meteoric rise in popularity. It boasts 1.2 billion global installs and 500 million active users.

45 Essential Social Media Marketing Statistics for 2019

Here, we've compiled a list of 45 essential social media stats you need to know to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI.

Twitter makes short-form video ads biddable

Twitter is introducing a six-second bit unit to capitalize on the growth of video advertising on its platform.

Facebook opens privacy cafe pop-ups

Visitors can receive help on their settings when using the social media platform.

 


Social Will Be The Fastest-Growing Digital Advertising Channel Globally

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. This growth will be driven by increasing revenue per user and will be fastest in Asia ?

Facebook is taking a targeted approach to subscription TV

Facebook is taking a page out of the modern TV playbook ? it now lets consumers purchase subscription streaming services through Facebook Watch.

How Aflac overcame changes in Facebook’s algorithm

Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Aflac?s Chris Ehrhart has these tips. Facebook?s new algorithm is a major headache for communicators trying to reach big audiences on its platform. The organic reach that brand managers once enjoyed has evaporated as the ?

LinkedIn Launches Audience Segments With Five Partners

LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner Program. Based on data released from Pew Research Center earlier this year, the Microsoft company could be hitting the mark.

HOW FACEBOOK IS ATTEMPTING TO TARGET ADS WITHOUT PERSONAL DATA

A new tool at the social network will allegedly allow advertisers to create an alternative to 'lookalike' audiences in a pivot away from specific targeting in housing, employment and credit ads.

The Ultimate Guide to Content Marketing in 2019

Discover how to create a successful content marketing strategy to help you reach your audience and boost conversions.

Facebook and Google's dominance in online ads is starting to show some cracks

Earnings reports from Pinterest, Snap, Amazon and Twitter show smaller players are continuing to gain market share in digital advertising.

Pinterest Introduces Story Pins For Immersive Storytelling

Not long after giving limited release to Carousel Pins, Pinterest is now launching an immersive way to share stories on its platform through its newest format Story Pin.

LinkedIn Pages: An Action Plan for Small Businesses [Infographic]

 
LinkedIn has published a new eBook on how small businesses can make the most of the platform - this infographic provides an overview of the key notes.

 


Facebook Is Making Progress With Its Plan to Let You Type With Your Mind

Facebook talked a couple of years ago about creating technology that lets you type with your mind. Aimed primarily at patients with speech loss due to paralysis or some other chronic condition, the company recently offered an update on how its ambitious project is progressing.

Digital marketing is, on paper, all about metrics. But as social networks experiment with so-called "demetrication", how can brands and marketers adapt?

Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook's Shrinking Ad Size, LinkedIn's Record Engagement & More

B2B Buyers Demand Personalization Above All Else, Study Finds B2B buyers place the highest value on personalization, according to a newly-released report

The Impact of Social Media: Is it Irreplaceable?

The impact of social media over the last 20 years has been significant, but current trends indicate that the sector's future will include more oversight.

20 Creative Instagram Story Ideas to Engage Your Followers

These creative Instagram Story ideas will help you create an endless well of content to draw from and get the most bang for your buck from the platform.

Study Claims Instagram Engagement Has Been in Decline Since May

A study claims overall engagement across Instagram is down and has been sharply declining since early May 2019.

Community Managers: What They Do & How to Be a Great One

What is a community manager, anyway? We explore what a community manager is, and -- if you're applying or starting out in the role -- how to be a great one.

Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers

 
Facebook plans to make ads for jobs, loans and credit card ads searchable for all U.S. users of its platform based on an agreement made in March following a legal settlement.
 

 


Welcome to the next era of social media marketing - Marketing Land

The first installment in Marketing Land?s series looking at how paid social marketing is evolving as user growth slows and social commerce explodes.

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

A question we get asked all the time at AdEspresso is: "What audience should I use for my Facebook ads targeting?? Different advertisers have different views on whether to use an interest audience or a lookalike one, this experiment settles the argument once and for all.

How Pinterest is trying to win over DTC brands

Pinterest said in its S-1 filing, released in March, that it was starting to build more product and measurement tools to better serve digitally native vertical brands, and had a dedicated sales team?

Catching Up With Facebook Watch | Facebook Newsroom

Watch isn't just a place to find videos and shows you love ? it's a place where you can explore and engage with other people who love them, too.

Instagram is growing its value faster than any other brand

The bulk of this year's fastest risers in the BrandZ ranking come from the technology sector, while automotive and mass personal care brands struggle to keep pace.

 


Why the Pixel Is Essential to Social Commerce's Success

After initially struggling to gain traction, social commerce has finally begun to materialize as platforms, including Instagram and Pinterest, fill the need for discovery in the digital shopping environment.

8 Tips for More Effective Video Ads

Investing in video ads but not getting the results you want? Here are eight tips that will help you create more effective video ads.

 


The 7 Biggest Social Media Sites in 2019 - Search Engine Journal

Let's take a look at seven of the biggest social media platforms today: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Reddit.

 


Why Facebook Provides Scale, but Instagram and Pinterest Offer Relevance for Social Commerce

The majority of social commerce in the US takes place on Pinterest, Instagram and Facebook, though Snapchat is also part of the mix.

Social Commerce 2019

Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.

 


Pinterest Influencers Might Change the Social Media Game for Brands [Infographic]

If you're looking to tap into the rising world of Pins, this analysis of Pinterest influencers and their activity may help.

Time Spent With Media 2019

After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.

 


Facebook’s Privacy Moves - Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers

Facebook?s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.

 


Top Facebook Updates That You Can’t Afford to Miss – May 2019 Edition

Are you looking for the best Facebook Ads tips&tricks to maximize your ROI? Here you have all the latest Facebook news. Don't miss it!

 


Is Influencer Impact on Brand Image and Safety a Concern for Marketers?

According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it?s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.

 


Want to Bring Customers In-Store? Get Them to Follow You on Social Media

Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.

 


What Types of Personalized Content Appeal to Consumers?

According to a March 2019 survey from Evergage, 86% of B2C respondents said they?re driven to personalization in the hopes that is delivers a better customer experience, with 61% noting they hope to generate measurable ROI. Fifty-eight percent of respondents said they hope to increase loyalty when implementing personalization. In order to do these things, marketers need to pay attention to what consumers actually want.

 


Chatbots Useful for Some Customer Service, but Can't Do Everything Yet

Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.

 


Spotify is testing its own version of Stories called ‘Storyline’

Spotify is testing its own version of Stories ? the sharing format popularized by social apps like Snapchat and Instagram that has since made its way to other apps like Facebook, YouTube, WhatsApp and others. In Spotify?s case, it?s not called ?Stories? but rather &#82?

We Don’t Need Social Media

Instead of wishing for better kinds of social platforms, we should question if they?re worth having at all

 


Facebook launches new playbook, e-learning courses for dealers

Dealers have been asking the social media giant for more details on how to use its various ad tools and better execute successful campaigns.

 


For retailers, Facebook Groups can be data goldmines

Before they can become a part of Hill City?s Wear Tester Facebook Group, members must commit to a four-week program. It's a tall order -- with upside.

 


8 Ways Your Social Media Content is Annoying Your Audience

While social media communication is evolving, there are still some common errors brands make in their social content approach.

 


5 Tools to Track Your Brand Mentions on Social

In this article, you'll find the tools which will empower your brand to track, engage with, and analyze social mentions, whatever budget you have in mind.

 


How marketers are testing TikTok

The rapid rise of TikTok as the latest trending social media app is starting to catch the eye of brands.

 


How marketers are testing TikTok

Marketers like Red Bull and Sony are using TikTok in a variety of ways, mostly to experiment with creative methods of reaching a younger audience.

 


Facebook Publishes New Guide for Instagram Creators

Facebook has put together a new listing of key tips to help creators maximize their use of Instagram.