The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with greater accuracy.
Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. Both are available to any brand with a Pinterest business account.
Conversion optimization for Promoted Pins. Before now, Promoted Pin campaigns were optimized only for clicks. But now, with the newly introduced conversion optimization feature, advertisers can optimize Pinterest campaigns for specific actions to drive online checkouts, more signups or better leads.