Winning in retail used to be about offering the right product at the right price. But now it?s more complex ? with features like whether you offer easy returns and free and fast shipping . This article explores the new demands facing retailers; how you can respond; and if your own site measures up.
The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google?s share of search ad revenues will drop, while that of Amazon will grow over the next two years.
De Afbeeldingen-pagina van Google begint steeds meer te lijken op Google Shopping. Wie er producten zoekt, krijgt straks ook informatie te zien over het merk, de prijs, beoordelingen en beschikbaarheid.
In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. Today, keywords are still important, but there are so many more factors that come into ?
Starting on July 1st, all new websites will automatically be indexed by Google Search based on their mobile version first. Google is making this change because more people initiate a search on mobile first, and have since 2015.
According to a January 2019 survey from product experience management platform Salsify, US digital shoppers expect an average of about six images, and three videos when looking at a product on Amazon or another retailer.
Two-thirds of US shoppers typically start their search for new products on Amazon, according to a March 2019 Feedvisor study that polled respondents who have purchased from the marketplace in the past two years. By contrast, two in 10 respondents use a search engine like Google, and just 3% look to another marketplace.
Marketing professionals are always looking for quick SEO wins, but in truth SEO success requires meticulous planning and sweating the small stuff. However, that doesn't mean there isn't low-hanging fruit that's ripe for picking; you've just got to know where to look.
Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.
Better late than never, we've got fourteen predictions for SEO in the coming year?ranging from the monetization of Google to continued domination of SERP features?straight from the experts here at Moz.
We teamed up with the good folks at Duda to answer their customers' biggest SEO questions. Read on for insights on topics like international SEO, how much content is enough content, optimizing for voice search, and more!