Trends in Search

Google Dominates US Search, but Amazon Is Closing the Gap

The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google?s share of search ad revenues will drop, while that of Amazon will grow over the next two years.

The Search KPI Red Herrings E-Commerce Retailers Should Avoid

An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many other components ne...

How to optimize your video marketing strategy on YouTube

Around five billion videos are watched on YouTube each day. Tried and tested optimization tips on how to optimize your video marketing strategy on YouTube.

Ecosia, The Search Engine That Plants Trees, Sees 1,150 Percent Growth In Downloads As Amazon Burns

The Ecosia mobile app and browser extension was downloaded 250,000 times last Thursday. The sudden spike coincided with reports that the Amazon rainforest in Brazil is being ravaged by fire.

Social commerce sees highest adoption among retail tech

More than one-third of adults said they made a purchase through social media, coinciding with Facebook, Pinterest and Snap's expanded shopping features.

Voice assistant usage now at 'critical mass' as Google Assistant crowned smartest

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study.


Google Afbeeldingen wordt plek om te winkelen

De Afbeeldingen-pagina van Google begint steeds meer te lijken op Google Shopping. Wie er producten zoekt, krijgt straks ook informatie te zien over het merk, de prijs, beoordelingen en beschikbaarheid.

Google turns Images into Shopping mall

Google's Images pages are increasingly looking like pages of the search engine's Shopping section, now product information and prices, reviews and availability are added to Images search results.

 


Facebook and Google's dominance in online ads is starting to show some cracks

Earnings reports from Pinterest, Snap, Amazon and Twitter show smaller players are continuing to gain market share in digital advertising.

Paid Search CPCs Falling Across All Industries

In fact the CPCs dropped across all industries, but retail and travel saw the lowest this quarter, $0.43 and $0.46, respectively. Education saw the highest price $3.31.

How to Use SEMrush for Content Marketing

Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance?

Five ways to target ads on Google that don't involve keywords

Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.

Best SEO tools of 2019

Analyze your website's key metrics with these tools

Study: 48% of consumers use voice assistants for general web search

Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual assistants.

A New Era of Google Search: What It Means for SEO

The future of SEO looks like it will have less search in it. Here are some of the fundamental changes in Google search and how SEOs should adapt.

Lessons from a search marketer of the year

Felicia Delveccio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client's multiple programs and says trust and perseverance have been key to her success.

Ultimate Guide for Voice Search Optimization in 2019

First there was a mad panic to get mobile optimization -- now we have the mad panic to have mobile optimization for voice. Here's how to prepare.

How much should we care about voice search? It depends on target audience.

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.

Google now allows users to auto-delete location history and activity data

Starting today, a new set of auto-delete controls are available in the Google app, which will allow users to manage their data easier than before.

Display Advertising Stats: SEMrush Study Reveals Top GDN Trends

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.

 


In 2020, There Will be Over 100M Smartphone Voice Assistant Users

eMarketer senior forecasting analyst Oscar Orozco addresses the drivers behind the growth of smartphone voice assistants use, like Amazon's Alexa. Made possible by Teads. Watch now.

 


What’s the Question Behind the Question: Search Intent Optimization

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. Today, keywords are still important, but there are so many more factors that come into ?

 


Change to Google Search site ranking should lead to more relevant mobile results

Starting on July 1st, all new websites will automatically be indexed by Google Search based on their mobile version first. Google is making this change because more people initiate a search on mobile first, and have since 2015.

 


Google Makes A Design Change To Mobile Search Results

In pursuit of its goal to help people quickly with Search, Google today introduced a subtle yet important design change for results on mobile...

 


Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.

 


YouTube is Developing a Tool That Creates 6-Second Ads Automatically

YouTube is working on a tool called a "Bumper Machine" that can cut down a longer ad into 6 seconds.

 


User-generated content for SEO: The cost-benefit analysis you need 

Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts.

 


Here's How to Decide If You Should Optimize for Voice Search

Voice search is still a shiny new object. But ask yourself these questions before diving head first into voice search optimization.

 


5 Tips to Improve the Performance of Your PPC Campaigns

Find out how to run a PPC campaign, as well as a few little-known PPC tactics that can help you generate more revenue from the clicks you pay for.

 


How do you measure a good click-through rate (CTR) for PPC?

Your click-through content can help you understand what people think of your ads and your content. How to understand the definition of good CTR along with the latest benchmarks.

 


Images are now a much bigger part of Google SERPs: report

According to SEO platform provider seoClarity, Google has significantly increased the number of images from Google Images that are displayed in its SERPs.

 


How to structure your Amazon Advertising account for success

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account.

 


7 Terrible, No-Good SEO Tactics to Abandon Forever

If you're still using any of these bad SEO tactics, it's time to stop. Here are smart solutions to help you avoid them for good.

 


Online Shoppers’ Expectations for Visual Merchandising Rise Dramatically

According to a January 2019 survey from product experience management platform Salsify, US digital shoppers expect an average of about six images, and three videos when looking at a product on Amazon or another retailer.

 


Looking for a New Product? You Probably Searched Amazon

Two-thirds of US shoppers typically start their search for new products on Amazon, according to a March 2019 Feedvisor study that polled respondents who have purchased from the marketplace in the past two years. By contrast, two in 10 respondents use a search engine like Google, and just 3% look to another marketplace.

 


13 Awesome Professional Networking Alternatives to LinkedIn

LinkedIn may be the world?s largest professional networking site, but you can also grow your personal network with these 13 LinkedIn alternatives.

 


Eight tips to getting your videos ranked on YouTube in 2019

With 400 hours of video content uploaded every minute, how do you ensure yours stands out and attracts viewers? This article will help you crack the code.

 


9 Emerging Search Engine Optimization Trends For 2019 [Infographic]

Looking to boost your search engine rankings? Check out this list of emerging SEO trends to watch.

 


SEO quick wins you can try

Marketing professionals are always looking for quick SEO wins, but in truth SEO success requires meticulous planning and sweating the small stuff. However, that doesn't mean there isn't low-hanging fruit that's ripe for picking; you've just got to know where to look.

 


4 Key Reasons Why Authentic Feedback Needs to be Part of Your SEO Strategy

Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.

 


The Relationship Between Local Reviews and SEO

Reviews can play a big part in your SEO performance - and maybe an even more important consideration after recent changes to Google's process.

 


Does Interest Tagging on Facebook Increase Traffic?

Facebook's interest tagging option for posts should ideally boost reach and response with relevant audiences - but is that true in practice?

 


SMX Overtime: What really matters for SEO success

SEO expert Lily Ray offers advice on how small websites can build credibility, why depth above breadth is a good philosophy and the reason ad transparency is important.

 


Your Google Rank Doesn't Matter Anymore

Ranking #1 in Google used to be the ultimate goal, but the search landscape is evolving dramatically. How do you win at SEO in 2019?

 


A Guide to Creating Amazing Content: 5 Tips for Crafting Useful Content

Useful content is in demand. Not sure how to craft content that your audience will engage with and find truly valuable? Here's your guide.

 


17 Simple & Effective SEO Tweaks Brands Should Make This Year 

Every SEO strategy can benefit from low-effort, high- impact fixes. Use these tweaks to give your site a boost against the competition in the SERPs.

 


Is Content Marketing Advertising?

It seems like a simple question to answer, right? But the answer boils down to who you ask, and how you define content marketing.

 


Google Shares Guidance on Pagination for SEO

Google's John Mueller explains the proper use of Pagination Elements for better SEO

 


Google Blames Publishers for Bad Ad Experiences? - Search Engine Journal

Google's article about poor user experiences with ads blamed publishers. It failed to mention surveillance advertising...

 


14 SEO Predictions for 2019 & Beyond, as Told by Mozzers

Better late than never, we've got fourteen predictions for SEO in the coming year?ranging from the monetization of Google to continued domination of SERP features?straight from the experts here at Moz.

 


YouTube SEO: How to Optimize Videos for YouTube Search in 2019

Here are the eight most important YouTube SEO tips, and the tools you can use to optimize your videos for search.

 


Google Assistant picks up new Indic languages; Maps integration goes global

You can now talk to Google Assistant in eight Indic languages, and switch between languages on the fly. Assistant integration in Google Maps is coming to all users around the globe.

 


7 of the Best Website Builders for 2019

Check out seven affordable, intuitive website builders that can help you develop a robust website without any coding knowledge.

 


How B2B Marketers Win at Search Marketing with Best Answer Content

The future of search marketing will be won by brands that can deliver the best answers to their audience's most burning questions. Here's a framework.

 


How lucrative is local search?

A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully.

 


5 Emerging Technologies That Can Help Increase Sales Conversions

Although sales is a relationship-driven endeavor, tech can be used to strengthen those relationships. It can also solve problems in the process.

 


Why You Should Pair Programmatic Advertising with Paid Search

Here's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

 


What Is Rank Transition & What Does It Mean for SEO?

Discover what rank transition is according to Google's Ranking Documents patent and what its implications are for search engine optimization.

 


More Men Are Shopping via Smart Speakers

Greater disposable income, easier automation, and a desire to research products and prices drive men?s paths to purchase via smart speaker more than women's.

 


People Ask Their Most Pressing SEO Questions — Our Experts Answer

We teamed up with the good folks at Duda to answer their customers' biggest SEO questions. Read on for insights on topics like international SEO, how much content is enough content, optimizing for voice search, and more!

 


The Mammoth SEO Checklist to Rank Any Blog [Infographic]

Looking to improve your content marketing results? Check out this list of key steps to undertake in your blog creation process.

 


10 Tips to Improve the Performance of Your Google Ads

Google ads offer great potential for exposure and reach - but there are some key data points that you need to know to maximize your Google ad performance.

 


Google Images & Video Search Have "Massive Potential," Often Overlooked by SEOs

According to Google's Gary Illyes, image and video search are most often overlooked, and SEOs should be paying more attention.

 


You may not know it yet, but your location is almost as important as your email address and password. It is one of the things hackers and advertisers love to know, precisely because of how much we&?

 


How to Set & Achieve Realistic SEO Goals for 2019

Measuring targets, establishing SEO benchmarks and developing an action plan are the three key steps in setting and achieving SEO goals. Read more here.

 


How to Conduct Effective Keyword Research

Keywords are simply the search terms people are using to find your products or services online. Keyword research is a piece of the larger?

 


5 SEO Career Trends for 2019 [New Research]

What can data from LinkedIn, Indeed, and Census.gov tell us about SEO jobs? Discover five interesting trends from an analysis of 75 large U.S. metros.

 


Google's John Mueller on Limiting New Pages from Ranking

Google's John Mueller answered whether there are rules in place to limit new pages from ranking.

 


New Study Shows How Much SEO Professionals Are Earning Per Year

A recent study on the local search industry reveals how much the average SEO professional earns in a year.