Trends in Search

Technology industry search marketing analysis 2020

Who is winning the race for online visibility in the technology sector? Which brands are struggling to optimise their customer journeys and how do technology brands fare when ranked by trust, relevancy and engagement? Our technology sector report is out now.

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.

8 Reasons Why People Visit Websites Today

Many people who are stuck at home are spending time online. Here are the top eight reasons why visitors check out websites nowadays.

Google Ads Incorporates Retail Category Reporting

Google has added a new reporting feature for e-commerce sellers. There is now the ability to see Retail Category performance based on where the ad showed.

Google Rolls Out 3 New Attributes For GMB Listings

Google is adding new ways for businesses to highlight service offerings in their Google My Business profile.

Inside Google Marketing: Marketing measurement during a pandemic

We share how Google is measuring their marketing during coronavirus. Find out the dos and don'ts of carrying out marketing measurement during a pandemic.

Amazon’s ad business grows 44% during the first quarter

The pandemic has revealed cracks in Amazon?s marketplace-cum-ad-platform but advertisers won?t walk away from one of their key cash streams during the lockdown.

8 of the Most Important HTML Tags for SEO

SEO tags can have an impact on your search rankings. Here's a look at some of the key tags you should be aware of, and how they're used.

5 METRICS TO MEASURE CONTENT MARKETING PERFORMANCE

Identify, optimize and improve the performance of your content by analyzing metrics such as traffic, engagement, and contribution to revenue!

Google Crawl and Indexing Update March 1, 2020

Google is updating how it crawls and indexes nofollow links. Fix these potential issues before March 2020.

Friends of Search - 5 takeways

On February 5th, Brussels welcomed the first edition of “Friends of Search”, which has been successfully running in Amsterdam for seven years. This well-oiled event aimed high and scored. Not only was the location outstanding, the speakers and content were relevant and full of great insights.

Amazon Maintains Convincing Lead in US Smart Speaker Market

Amazon, which already holds a dominant position in the US smart speaker market, will continue to maintain this leadership through 2021, with approximately 70% of total US smart speaker users expected to use an Amazon Echo device, according to our latest estimates.

Why Google Backtracked on Its New Search Results Look

The internet giant, which some lawmakers and regulators say has grown too powerful, tweaked the way it displayed ads on search results. It did not go over well.

‘Increasingly an awareness platform’: Amazon advertising is moving beyond search

Advertisers are starting to see the appeal of brand awareness advertising on Amazon.com. That's a switch from a prior focus on the platform's search advertising capabilities.

Purchases Via Smart Speakers Are Not Taking Off

While some US consumers are warming to the idea of making voice-based purchases via smart speakers, the number of those doing so is smaller than initially estimated. In our latest forecast on smart speaker users, we lowered our outlook for the number of smart speaker buyers (people making a purchase via a smart speaker) as well as the number of smart speaker users (people who use smart speakers for any purpose).

Top 9 Statistics That Show the Value of Online Reviews

Online reviews are an unavoidable part of doing business online. Here are 15 stats that prove the importance of online reviews today.

Google January 2020 Core Update is Rolling Out Imminently

Google confirmed that a broad core algorithm update, simply titled the ?January 2020 Core Update? is rolling out today.

7 ways to improve your omnichannel customer experience

Winning in retail used to be about offering the right product at the right price. But now it?s more complex ? with features like whether you offer easy returns and free and fast shipping . This article explores the new demands facing retailers; how you can respond; and if your own site measures up.

Is Google’s new BERT technology another nail in traditional SEO’s coffin?

Is there any reason to optimize content for a search engine when the search engine's understanding of search queries becomes human-like?

Product search engines: It’s a jungle out there – are you prepared?

Product search engines: How you can reach the top of Amazon?s results and stay relevant on the #1 place buyers are looking for products.

Google Dominates US Search, but Amazon Is Closing the Gap

The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google?s share of search ad revenues will drop, while that of Amazon will grow over the next two years.

The Search KPI Red Herrings E-Commerce Retailers Should Avoid

An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many other components ne...

How to optimize your video marketing strategy on YouTube

Around five billion videos are watched on YouTube each day. Tried and tested optimization tips on how to optimize your video marketing strategy on YouTube.

Ecosia, The Search Engine That Plants Trees, Sees 1,150 Percent Growth In Downloads As Amazon Burns

The Ecosia mobile app and browser extension was downloaded 250,000 times last Thursday. The sudden spike coincided with reports that the Amazon rainforest in Brazil is being ravaged by fire.

Social commerce sees highest adoption among retail tech

More than one-third of adults said they made a purchase through social media, coinciding with Facebook, Pinterest and Snap's expanded shopping features.

Voice assistant usage now at 'critical mass' as Google Assistant crowned smartest

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study.


Google Afbeeldingen wordt plek om te winkelen

De Afbeeldingen-pagina van Google begint steeds meer te lijken op Google Shopping. Wie er producten zoekt, krijgt straks ook informatie te zien over het merk, de prijs, beoordelingen en beschikbaarheid.

Google turns Images into Shopping mall

Google's Images pages are increasingly looking like pages of the search engine's Shopping section, now product information and prices, reviews and availability are added to Images search results.

 


Facebook and Google's dominance in online ads is starting to show some cracks

Earnings reports from Pinterest, Snap, Amazon and Twitter show smaller players are continuing to gain market share in digital advertising.

Paid Search CPCs Falling Across All Industries

In fact the CPCs dropped across all industries, but retail and travel saw the lowest this quarter, $0.43 and $0.46, respectively. Education saw the highest price $3.31.

How to Use SEMrush for Content Marketing

Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance?

Five ways to target ads on Google that don't involve keywords

Tactics to test within Google Ads if you want to expand your digital advertising strategy beyond keyword targeting, without venturing beyond Google.

Best SEO tools of 2019

Analyze your website's key metrics with these tools

Study: 48% of consumers use voice assistants for general web search

Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual assistants.

A New Era of Google Search: What It Means for SEO

The future of SEO looks like it will have less search in it. Here are some of the fundamental changes in Google search and how SEOs should adapt.

Lessons from a search marketer of the year

Felicia Delveccio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client's multiple programs and says trust and perseverance have been key to her success.

Ultimate Guide for Voice Search Optimization in 2019

First there was a mad panic to get mobile optimization -- now we have the mad panic to have mobile optimization for voice. Here's how to prepare.

How much should we care about voice search? It depends on target audience.

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy.

Google now allows users to auto-delete location history and activity data

Starting today, a new set of auto-delete controls are available in the Google app, which will allow users to manage their data easier than before.

Display Advertising Stats: SEMrush Study Reveals Top GDN Trends

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know.

 


In 2020, There Will be Over 100M Smartphone Voice Assistant Users

eMarketer senior forecasting analyst Oscar Orozco addresses the drivers behind the growth of smartphone voice assistants use, like Amazon's Alexa. Made possible by Teads. Watch now.

 


What’s the Question Behind the Question: Search Intent Optimization

In a previous article on understanding search intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our sites. Today, keywords are still important, but there are so many more factors that come into ?

 


Change to Google Search site ranking should lead to more relevant mobile results

Starting on July 1st, all new websites will automatically be indexed by Google Search based on their mobile version first. Google is making this change because more people initiate a search on mobile first, and have since 2015.

 


Google Makes A Design Change To Mobile Search Results

In pursuit of its goal to help people quickly with Search, Google today introduced a subtle yet important design change for results on mobile...

 


Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns.

 


YouTube is Developing a Tool That Creates 6-Second Ads Automatically

YouTube is working on a tool called a "Bumper Machine" that can cut down a longer ad into 6 seconds.

 


User-generated content for SEO: The cost-benefit analysis you need 

Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts.

 


Here's How to Decide If You Should Optimize for Voice Search

Voice search is still a shiny new object. But ask yourself these questions before diving head first into voice search optimization.

 


5 Tips to Improve the Performance of Your PPC Campaigns

Find out how to run a PPC campaign, as well as a few little-known PPC tactics that can help you generate more revenue from the clicks you pay for.

 


How do you measure a good click-through rate (CTR) for PPC?

Your click-through content can help you understand what people think of your ads and your content. How to understand the definition of good CTR along with the latest benchmarks.

 


Images are now a much bigger part of Google SERPs: report

According to SEO platform provider seoClarity, Google has significantly increased the number of images from Google Images that are displayed in its SERPs.

 


How to structure your Amazon Advertising account for success

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account.

 


7 Terrible, No-Good SEO Tactics to Abandon Forever

If you're still using any of these bad SEO tactics, it's time to stop. Here are smart solutions to help you avoid them for good.

 


Online Shoppers’ Expectations for Visual Merchandising Rise Dramatically

According to a January 2019 survey from product experience management platform Salsify, US digital shoppers expect an average of about six images, and three videos when looking at a product on Amazon or another retailer.

 


Looking for a New Product? You Probably Searched Amazon

Two-thirds of US shoppers typically start their search for new products on Amazon, according to a March 2019 Feedvisor study that polled respondents who have purchased from the marketplace in the past two years. By contrast, two in 10 respondents use a search engine like Google, and just 3% look to another marketplace.

 


13 Awesome Professional Networking Alternatives to LinkedIn

LinkedIn may be the world?s largest professional networking site, but you can also grow your personal network with these 13 LinkedIn alternatives.

 


Eight tips to getting your videos ranked on YouTube in 2019

With 400 hours of video content uploaded every minute, how do you ensure yours stands out and attracts viewers? This article will help you crack the code.

 


9 Emerging Search Engine Optimization Trends For 2019 [Infographic]

Looking to boost your search engine rankings? Check out this list of emerging SEO trends to watch.

 


SEO quick wins you can try

Marketing professionals are always looking for quick SEO wins, but in truth SEO success requires meticulous planning and sweating the small stuff. However, that doesn't mean there isn't low-hanging fruit that's ripe for picking; you've just got to know where to look.

 


4 Key Reasons Why Authentic Feedback Needs to be Part of Your SEO Strategy

Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.