Trends in Retail

The Impact of Coronavirus on Retailing

The pandemic has forced governments to quarantine entire countries, disrupted supply chains, slashed business and consumer confidence and affected financial markets. Euromonitor International’s baseline forecast for global real economic growth in 2020 is in the range of 1.5 to .5%.

The restrictions have led to the collapse of the travel industry, but the impact will not be as severe in retailing. Retailers sell across categories, meaning that the pandemic will negatively impact some channels more than others.

The Global Financial Crisis had a severe impact on consumer markets. The overall retail industry declined by 3% in 2009, but rebounded in 2010, with 6% growth. Past public health emergencies, like the SARS and MERS outbreaks, also provide clues as to how retailing may fair amid the crisis.

The uncertainty of COVID 19’s impact on the economy has prompted retailers to withdraw their earnings outlooks for the quarter and/or whole year. Some are exploring filing for bankruptcy to restructure debt and others are borrowing against their lines of credit to ensure proper cash flow.

Big consumer shifts are already under way as society evolves from a carefree world to one under lockdown. This phase is likely to lead to a permanent boost in ecommerce and contactless payments as well a potential divergence of the supply chain or a reimagined store pick up.

Technology is here to stay. This crisis has underscored the important role that technology plays in how consumers live, work, shop and play. Some companies are already making acquisitions to boost their tech capabilities.

Full report on request 

Facebook Shops : la nouvelle fonctionnalité qui permet aux marques de vendre leurs produits sur Facebook

Avec Facebook Shops, les marques peuvent ouvrir gratuitement une boutique en ligne pour vendre et encaisser au sein de la plateforme.

Demand for Fast and Innovative Delivery Persists amid the Pandemic

Frictionless commerce, a trend permeating many facets of the customer journey today, leverages technology to improve the retail experience by saving people time and hassle. And arguably the most competitive battleground in frictionless commerce is in fast and free ecommerce delivery.

Frictionless Commerce 2020

As convenience becomes an increasing driver of consumer behavior, we explore how friction-reducing technology advancements are helping retailers generate more sales.

The future is not what it used to be: Thoughts on the shape of the next normal

The coronavirus crisis is a world-changing event. Here are seven elements for business leaders to consider as they plan for the next normal.

'Disastertising' for a New Normal

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time?

Amazon’s ad business grows 44% during the first quarter

The pandemic has revealed cracks in Amazon?s marketplace-cum-ad-platform but advertisers won?t walk away from one of their key cash streams during the lockdown.

NBCUniversal Boosts Shoppable Content Efforts with New Checkout Platform

NBCUniversal is accelerating its plans to launch its Checkout platform, a move aimed at helping retailers, particularly those that have temporarily closed during the pandemic, and a way to drive ad revenues as many TV networks are losing billions due to canceled or postponed sports programming.

How Will the Coronavirus Pandemic Change Amazon, and the Competition?

eMarketer principal analyst Andrew Lipsman discusses how the coronavirus pandemic will affect retail and the balance of power between Amazon and the competition. He then talks about eBay appointing a new CEO, 'Amazon Shipping' being put on hold and Le Tote and Lord & Taylor going online-only.

‘It is time to keep money going’: Former P&G CMO Jim Stengel on marketing through a crisis

Veteran marketer Stengel advises CMOs to take stock of the way they reacted to the pandemic and to 'institutionalize' that in how they work when normality returns.

‘This is a permanent shift’: Retail giants like Amazon capture more ad spending

For the advertisers in certain categories still spending -- apparel, pharmaceuticals, electronics, personal care and, in particular, consumer packaged goods -- media agency execs say that some of those ad dollars are moving toward retail and grocery media channels like Amazon, Walmart, Target and Instacart, among others.

While Another Recession Looms, Consumers Continue to Seek Deals

As the Great Recession receded, one might have expected people to drift away from active economizing. Instead, US consumers across income levels added new retail venues (like digital resale) to their money-saving mix, while doubling down on older methods (like buying private-label goods). Thus, they?re poised for serious bargain-hunting if the coronavirus pandemic yields a serious recession.

Consumers Don’t Think Brands Should Stop Advertising During Coronavirus Pandemic

Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.

5 trends shaping the future of in-store retail experiences

Bobby Marhamat, CEO of Raydiant, writes that if retailers give customers what they want they can ensure retail success this decade by taking advantage of the top five trends shaping the future of the in-store experience.

COVID-19: How retailers can overcome the challenges of a pandemic

Mike Rittler, head of retail card services at TD Bank, shares insight on what the coronavirus event is doing to the small and large retailer and how businesses can meet consumer demand in these challenging times.

More Consumers Are Relying on Meal Kits amid COVID-19 Pandemic

Meal kits are experiencing an uptick in popularity as more people practice social distancing and turn to alternatives to limit their grocery store shopping.


Sizing Up COVID-19's Impact on Retail

eMarketer principal analyst Andrew Lipsman discusses the current wave of retail store closures, the seismic shift to online shopping and what retailers should be thinking about during this time. He then talks about why payments firm Square is opening a bank, how you can help your local restaurants and where to watch live streamed music concerts from home.

COVID-19's Business and Consumer Impact in Europe

eMarketer principal analyst Karin von Abrams and senior analyst Bill Fisher discuss Europe's response to the COVID-19 outbreak. How have governments reacted? Will this affect Brexit? They then talk about the UK's imminent digital tax, whether the Brits are ready for Disney+ and how not to do social media marketing.

Will Retailers Bounce Back from the Coronavirus Pandemic?

With the exception of grocery stores and drugstores?which remain open?practically all other brick-and-mortar retail has seen a seismic drop in foot traffic before temporarily closing down their locations for the foreseeable future as the coronavirus pandemic continues to spread in the US. This is resulting in huge drops in revenue.

Amazon Remains the Undisputed No. 1

It?s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer?and by a huge margin. ?What?s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,? said Andrew Lipsman, eMarketer principal analyst and author of our latest report, "Top 10 US Ecommerce Companies 2020: Walmart and Target Climb Rankings on Click-and-Collect Gains."

Self-Checkout Is Changing the Retail Landscape

The upsurge of self-checkout and unmanned stores like Amazon Go is freeing shoppers from one of the things they detest most?long checkout lines.

How Coronavirus Is Impacting the Restaurant Industry

Following protocols and updates suggested by the Centers for Disease Control and Prevention (CDC), most restaurants across the US are adjusting their services to offer takeout and delivery only?relying on services like Caviar, DoorDash and Seamless to help get meals to consumers at home.

COVID-19 Concerns May Boost Ecommerce as Consumers Avoid Stores

Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. People in those countries have also begun avoiding public, crowded places.

Pizza Hut’s Global Chief Customer Officer Dishes on the Benefits of a Mobile-First Approach

After launching its mobile ordering app in 2009, Pizza Hut has made strides in the mcommerce space, constantly listening to customer feedback and adapting accordingly.

Coronavirus Is Changing How Consumers Shop

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.


What’s next for sustainable business?

SustainAbility?s annual trends report, in which we explore global sustainability issues and trends that will shape the business agenda in 2020.

How Digital Are Millennials in Their Shopping?

At a life stage that entails lots of buying, millennials are combining digital and in-store shopping in ways that work best for them.

La transformation du parcours d'achat

Le monde change rapidement. Pour rester compétitifs, les retailers doivent s'adapter. Dans ce livre blanc, Stuart Wood décrypte les 5 changements clefs qui secouent le monde du commerce, leurs causes, et comment s'y adapter.

Prices for Amazon Sponsored Product Ads Continue to Climb

Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies.

Top 10 friction points in the customer journey and how to fix them

Friction points in the customer journey can lead to immediate site abandonment. Learn how to optimize the digital customer experience to improve CX and conversion.

The future of e-commerce: 3 trends driving change

The future of e-commerce is being forged by three trends: the reinvention of brick and mortar, the rise of headless commerce, and an omnichannel strategy.

IKEA Dubai Launches A Promotion With A New Currency: Time

IKEA Dubai is running a promotion that lets customers spend their time as money, according to Forbes. Shoppers can show associates their Google Maps timeline at checkout to be credited for the amount of time they spent traveling to IKEA stores, with the discount pegged to the average Dubai salary. The ?Buy With Your Time? ?

The 5 Facets Of Success In The Subscription Economy

The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity. Now, the space holds fierce competition, with hundreds of companies vying for customers across a wide range of industry verticals, from clothing to beauty to meal kits. No matter the vertical, it?s clear that the retail ?

How Afterpay Is Changing the Way Consumers Shop

Digital installment plans are growing in popularity, particularly among more budget-conscious, younger consumers. In the past year, adoption of digital interest-free payment programs grew from 24% in Q1 2019 to 30% in Q3, per data from CivicScience.

How German supermarkets are beating discounters

German supermarket chains such as Edeka and Rewe have achieved stronger growth figures in 2019 than hard discounters Aldi and Lidl. Which lessons are there to learn from this remarkable feat?

Xiaomi opens first physical store in the Benelux

Soon the Chinese smartphone manufacturer Xiaomi, the fourth largest in the world, will open its first physical store in the Benelux. That first store will be in Rotterdam, according to published job offers.

For Many Consumers, the In-Store Shopping Experience Still Has Flaws

Retailers are well aware of consumers' desire to shop in the most effortless ways possible, but several in-store pain points continue to hinder such experiences, according to an October 2019 survey from Capgemini.

Retail Store Tours Names 8 Consumer Experience Award Winners

Retail Store Tours has named the winners of its 2020 Consumer Experience Awards, which include retailers such as Sephora, Nordstrom, Starbucks and b8ta. Winners are named in seven categories, based on individual factors that promote consumer engagement and drive retail shopping growth. An eighth category was added this year for Excellence in Shopping Center Experience. ?

5 Latest Trends In Retail IoT

Just imagine: you are walking past a music store in the mall as your phone pings you with a notification on a personal discount for the ukulele you?ve been eyeing for some time on the shop?s online web site. Tempted, you enter the store and receive another notification on the location of the item in ?

Ever-changing digital landscape: What e-commerce retailers need to know

Joe Harris, partner and chief revenue officer at Wheroware, shares the top five elements in e-commerce retailers need to know and explains why retailers must focus wholly on the customer.

5 key takeaways from NRF 2020

After NRF 2020 wrapped up, two Hughes SMEs, Jeff Bradbury and Tim Tang, sat down to talk about the new developments in the retail industry.

Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?

Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.

How to ensure omnichannel loyalty

<p><em><strong>Learn five tactical strategies for fostering connections with customers, with real-life examples of loyalty programmes employing these strategies and statistics to support why they are resonating with customers.</strong></em></p> <p>In order to drive the type of loyalty that is ...

‘Increasingly an awareness platform’: Amazon advertising is moving beyond search

Advertisers are starting to see the appeal of brand awareness advertising on That's a switch from a prior focus on the platform's search advertising capabilities.

Purchases Via Smart Speakers Are Not Taking Off

While some US consumers are warming to the idea of making voice-based purchases via smart speakers, the number of those doing so is smaller than initially estimated. In our latest forecast on smart speaker users, we lowered our outlook for the number of smart speaker buyers (people making a purchase via a smart speaker) as well as the number of smart speaker users (people who use smart speakers for any purpose).

How to participate in the 'experience economy' in 2020

Elisabeth Zornes, chief customer officer at Zendesk, explains why competing on price alone will not work anymore for the retailer. You've got to design the conditions for brand loyalty and companies are rising to the top by differentiating with customer experience.

How would your CFO measure customer engagement and experience?

Jean Belanger, co-founder and CEO of Cerebri AI, zeroes in on how artificial intelligence and a data-driven approach can help brands understand customer engagement and, at the same time, optimize financial success.

Top 9 Statistics That Show the Value of Online Reviews

Online reviews are an unavoidable part of doing business online. Here are 15 stats that prove the importance of online reviews today.

How to create a customer experience strategy: A tactical guide

81% of companies expect to focus more on CX, but half say they aren't sure where to start. Learn how to create a customer experience strategy in three phases.

2020 tech trends

2020 technology trends to watch: cryptocurrencies, edge computing, brain-to-computer interfaces, AI-driven development, and autonomous delivery.

Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US

The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to arrive in the US now that most point-of-sale (POS) systems have the NFC capabilities to accept them.

How Are Consumers Spending Some of Their Time? Reading Reviews. Lots of Reviews.

Reviews play a central role in the path to purchase, and many consumers don?t just skim them before purchasing?or passing on?a product. Some will spend anywhere from a few minutes to more than an hour to make sure they?re making the right choice.

Amazon Continues to Entice Consumers with Free Shipping, Even for Simple Toiletries

Most consumers want a product delivered the second they order it, and Amazon is betting on that behavior to drive more sales by offering free one-day shipping on Prime-eligible products. An October 2019 CivicScience survey found that a plurality of US internet users would rather order a low-cost item (less than $5) via Amazon than buy it in-store.

"Retailers protect consumers' purchasing power" (Christian Verschueren, EuroCommerce)

What will 2020 bring for the retail sector? Growing tensions between retailers and their suppliers, fears EuroCommerce director-general Christian Verschueren. He hopes that the new European Commission will put a strong stop to increasing protectionism.

Ikea takes stake in start-up to optimise returns

Ikea has taken a minority stake in Optoro, an American start-up that develops software aimed at making returns more efficient. The investment fits in with the objective of the Swedish retailer to be a circular company by 2030.

After Black Friday follows 'Make up your mind Monday'

Black Friday has a new spin-off: ?Make up your mind Monday', the day which sees the most returns from bargain hunters who regret their decisions. It signals a major problem, as returns in the holiday season cost retailers several billions.

7 ways to improve your omnichannel customer experience

Winning in retail used to be about offering the right product at the right price. But now it?s more complex ? with features like whether you offer easy returns and free and fast shipping . This article explores the new demands facing retailers; how you can respond; and if your own site measures up.

Top 10 Digital Transformation Trends For 2020

Exploring the most significant digital transformation trends that will impact business and our lives in 2020

Daily Forecast: Click-and-Collect Paying Off for Traditional Retailers in the US

eMarketer senior forecasting analyst Cindy Liu explores our latest US retail ecommerce figures and the winning impact of click-and-collect for brick-and-mortars.

Influencers Could Help Drive Social Commerce

Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by bringing the same tools to influencers.

Can Black Friday survive in the age of ethical consumerism?

It's hard to imagine the flogging of cut-price merch paving the way to a happy future for retailers.

Retailers: Make Your Website Accessible Or Leave Money On The Table

Just 2 percent of websites are designed for accessibility. Learn how to incorporate inclusive design principles for a more accessible shopping experience.

19 Marketing Challenges Brands Face in 2020

We asked marketing professionals to tell us the top marketing challenges they expect to face in 2020. This is what they said...

Female Shoppers Are Getting More Comfortable with Secondhand Fashion

More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.

Where Cash is Still King

This chart shows cash payments as a share of all payments in selected countries (2018).

Digital Wallet Users Could Double by 2020

This chart shows the estimated number of digital wallet users worldwide (in millions).

China Is Moving Toward a Cashless Society

In 2019, we estimate that 577.4 million people in China made a purchase via proximity mobile payment within a six-month period. Those users account for 49.6% of the country?s population. Next year, more than half of the population will utilize this payment method, with that figure rising to 60.5% in 2023.


In the future, will your wearable device recommend what to add to your grocery list? Will you be able to order a new chair from a mobile 3D printer that can deliver it to you in the next hour? When you reach for your favorite brand on the shelf, will it automatically communicate to the manufacturer...

Retailers and Shoppers Are All About BOPIS and BORIS

Retailers are understanding the importance of enabling these fulfillment options to eliminate the pains of shipping and processing, but how can a sound BOPIS and BORIS strategy ensure that they deliver a seamless purchase and return experience that actually drives customer loyalty and improves the bottom line?

FutureBrand Podcast: What does the future hold for the beauty?

Following the launch of our Future of Beauty report, we brought together a global panel of industry experts to discuss the key trends shaping the beauty sector.

Relevancy and responsiveness: The secrets to successful brand growth

Maintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald's and Disney retain their spot in Interbrand's top 10 after 20 years.

Adidas: We over-invested in digital advertising

Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building.

Sustainability Is Factoring into 2019 Holiday Purchases

Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment.

The Search KPI Red Herrings E-Commerce Retailers Should Avoid

An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many other components ne...

5 Top E-Commerce Innovations For 2020: Retail Thought Leaders Share Tips And Stats

E-Commerce may have achieved many of the hallmarks of maturity, but in a lot of ways it still behaves like an adolescent: mercurial, intense and desig...