Tag: youtube

How to optimize your video marketing strategy on YouTube

Around five billion videos are watched on YouTube each day. Tried and tested optimization tips on how to optimize your video marketing strategy on YouTube. www.searchenginewatch.com

Pourquoi l’algorithme de YouTube met à l’honneur le contenu pour enfants ?

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YouTube permet de masquer des chaines dans les recommandations

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YouTube : des nouveautés débarquent du côté des notifications

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Exclusive interview: Google CEO defends YouTube practices

“Look, we aren’t quite where we want to be.” www.axios.com

Bumper Machine : l’IA qui adapte les annonces YouTube à 6 secondes

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YouTube is Developing a Tool That Creates 6-Second Ads Automatically

YouTube is working on a tool called a “Bumper Machine” that can cut down a longer ad into 6 seconds. www.searchenginejournal.com

Google Steps Up Its Content Game With New YouTube Series on SEO Myths

Google Steps Up Its Content Game With New YouTube Series on SEO Myths – Search Engine Journal Google is preparing to launch a new video series on SEO myths which is drastically different from its previous videos. www.searchenginejournal.com

Relevancy and responsiveness: The secrets to successful brand growth
Relevancy and responsiveness: The secrets to successful brand growth Maintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years. www.marketingweek.com
Adidas: We over-invested in digital advertising
Adidas: We over-invested in digital advertising Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. www.marketingweek.com
Sustainability Is Factoring into 2019 Holiday Purchases
This Year’s Gift-Givers Are Thinking (and Buying) Sustainably Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment. www.emarketer.com
Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogs
Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogs Snapchat has launched a new ad offering which will optimize your campaign based on uploaded product listings. www.socialmediatoday.com
Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows
Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows Tencent will use AI & computer vision to insert ads in existing movies and TV shows in.mashable.com
The Search KPI Red Herrings E-Commerce Retailers Should Avoid
The Search KPI Red Herrings E-Commerce Retailers Should Avoid – Retail TouchPoints An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many other components ne… www.retailtouchpoints.com
5 Top E-Commerce Innovations For 2020: Retail Thought Leaders Share Tips And Stats
5 Top E-Commerce Innovations For 2020: Retail Thought Leaders Share Tips And Stats – Retail TouchPoints E-Commerce may have achieved many of the hallmarks of maturity, but in a lot of ways it still behaves like an adolescent: mercurial, intense and desig… www.retailtouchpoints.com
Are Retailers Ready For A Potential Cashierless Tech Boom?
Are Retailers Ready For A Potential Cashierless Tech Boom? – Retail TouchPoints While cashierless stores aren?t quite mainstream, they are gaining a foothold: 14% of retailers responding to the 2019 Retail TouchPoints Store Operat… www.retailtouchpoints.com
Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns
Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns www.socialmediatoday.com
Social Media Content Trends for 2020 and Beyond
Social Media Content Trends for 2020 and Beyond [Infographic] Looking to ensure you keep up with the latest trends and changes in 2020? Check out this list. www.socialmediatoday.com