Tag: voice search

Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study. searchengineland.com

Ultimate Guide for Voice Search Optimization in 2019

Ultimate Guide for Voice Search Optimization in 2019 – ReadWrite First there was a mad panic to get mobile optimization — now we have the mad panic to have mobile optimization for voice. Here’s how to prepare. readwrite.com

How much should we care about voice search? It depends on target audience.

How much should we care about voice search? It depends on target audience. – Search Engine Land A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy. searchengineland.com

In 2020, There Will be Over 100M Smartphone Voice Assistant Users

Daily Forecast: In 2020, There Will be Over 100M Smartphone Voice Assistant Users eMarketer senior forecasting analyst Oscar Orozco addresses the drivers behind the growth of smartphone voice assistants use, like Amazon’s Alexa. Made possible by Teads. Watch now. www.emarketer.com

Bose annonce l’arrivée de Google Assistant sur ses enceintes connectées

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Here’s How to Decide If You Should Optimize for Voice Search

Exactly How Much Should You Be Focusing on Voice Search? Voice search is still a shiny new object. But ask yourself these questions before diving head first into voice search optimization. www.searchenginejournal.com

20 Predictions for Social Media Marketing in 2020
20 Predictions for Social Media Marketing in 2020 Where is the social media sector headed in the next year? Here are 20 predictions to help in your consideration and planning. www.socialmediatoday.com
Ikea takes stake in start-up to optimise returns
Ikea takes stake in start-up to optimise returns Ikea has taken a minority stake in Optoro, an American start-up that develops software aimed at making returns more efficient. The investment fits in with the objective of the Swedish retailer to be a circular company by 2030. www.retaildetail.eu
After Black Friday follows ‘Make up your mind Monday’
After Black Friday follows ‘Make up your mind Monday’ Black Friday has a new spin-off: ?Make up your mind Monday’, the day which sees the most returns from bargain hunters who regret their decisions. It signals a major problem, as returns in the holiday season cost retailers several billions. www.retaildetail.eu
7 ways to improve your omnichannel customer experience
7 ways to improve your omnichannel customer experience Winning in retail used to be about offering the right product at the right price. But now it?s more complex ? with features like whether you offer easy returns and free and fast shipping . This article explores the new demands facing retailers; how you can respond; […]
Top 10 Digital Transformation Trends For 2020
Top 10 Digital Transformation Trends For 2020 Exploring the most significant digital transformation trends that will impact business and our lives in 2020 www.forbes.com
Daily Forecast: Click-and-Collect Paying Off for Traditional Retailers in the US
Daily Forecast: Click-and-Collect Paying Off for Traditional Retailers in the US eMarketer senior forecasting analyst Cindy Liu explores our latest US retail ecommerce figures and the winning impact of click-and-collect for brick-and-mortars. www.emarketer.com
Influencers Could Help Drive Social Commerce
Influencers Could Help Drive Social Commerce Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by […]
Can Black Friday survive in the age of ethical consumerism?
Can Black Friday survive in the age of ethical consumerism? It’s hard to imagine the flogging of cut-price merch paving the way to a happy future for retailers. www.campaignlive.co.uk
6 Key Social Media Trends to Watch in 2020
6 Key Social Media Trends to Watch in 2020 www.socialmediatoday.com
Study: Global retail sales will slow in 2020
Study: Global retail sales will slow in 2020 chainstoreage.com