Tag: video

Pinterest introduces new conversion features for Promoted Pins and Videos

The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with greater accuracy. Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. Both are available to any brand

How Clinique deciphered the in-store impact of video ads

How Clinique deciphered the in-store impact of video ads Clinique didn?t know the offline effect of its Facebook video ads until it undertook a landmark six-month study to demonstrate their impact on metrics including in-store sales and product consideration. www.marketingweek.com