Tag: tiktok

Next Gen Social Media: How To Integrate Them Into Your Next Marketing Strategy – Power Retail

Every couple of years, there are new social media platforms that trickle into the mainstream. There’s a neverending cycle of changing demographics. www.powerretail.com.au

7 Things Every Marketer Needs To Know About TikTok

The app has experienced a meteoric rise in popularity. It boasts 1.2 billion global installs and 500 million active users. www.forbes.com

How TikTok could fail

It’s only a year old, but it already faces significant challenges around the world www.theverge.com

How marketers are testing TikTok

How marketers are testing TikTok – Digiday The rapid rise of TikTok as the latest trending social media app is starting to catch the eye of brands. digiday.com

How marketers are testing TikTok

How marketers are testing TikTok – Digiday Marketers like Red Bull and Sony are using TikTok in a variety of ways, mostly to experiment with creative methods of reaching a younger audience. digiday.com

‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K.
‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K. – Digiday A year on from its launch in Europe and Snapchat’s unskippable ads have found their way on to some media plans but aren’t in contention for many more. digiday.com
Sizing Up COVID-19’s Impact on Retail
eMarketer Podcast: How Retail Is Responding to the Coronavirus, Square Opens a Bank and Live Streaming Concerts from Home eMarketer principal analyst Andrew Lipsman discusses the current wave of retail store closures, the seismic shift to online shopping and what retailers should be thinking about during this time. He then talks about why payments firm […]
Covid-19: How Will Things Be Different When It’s All Over?
How Will Things Be Different When It’s All Over? by Martin Reeves, Lars Faeste, and Kevin Whitaker bcghendersoninstitute.com
COVID-19’s Business and Consumer Impact in Europe
eMarketer Podcast: How Europe Is Coping with COVID-19, a UK Digital Tax and How Not to Do Social Media Marketing eMarketer principal analyst Karin von Abrams and senior analyst Bill Fisher discuss Europe’s response to the COVID-19 outbreak. How have governments reacted? Will this affect Brexit? They then talk about the UK’s imminent digital tax, […]
Starbucks accepte désormais la cryptomonnaie de Bakkt
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Will Retailers Bounce Back from the Coronavirus Pandemic?
Will Retailers Bounce Back from the Coronavirus Pandemic? With the exception of grocery stores and drugstores?which remain open?practically all other brick-and-mortar retail has seen a seismic drop in foot traffic before temporarily closing down their locations for the foreseeable future as the coronavirus pandemic continues to spread in the US. This is resulting in huge […]
Covid-19 : Facebook et Twitter face à la désinformation
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Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues As the government continues to wrestle with the coronavirus epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, […]
Amazon Remains the Undisputed No. 1
Amazon Remains the Undisputed No. 1 It?s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer?and by a huge margin. ?What?s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,? said Andrew Lipsman, eMarketer principal analyst […]
Self-Checkout Is Changing the Retail Landscape
Self-Checkout Is Changing the Retail Landscape The upsurge of self-checkout and unmanned stores like Amazon Go is freeing shoppers from one of the things they detest most?long checkout lines. www.emarketer.com