LinkedIn Launches Audience Segments With Five Partners LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partner Program. Based on data released from Pew Research Center earlier this year, the Microsoft company could be hitting the mark. www.mediapost.com
How Facebook is attempting to target ads without personal data A new tool at the social network will allegedly allow advertisers to create an alternative to ‘lookalike’ audiences in a pivot away from specific targeting in housing, employment and credit ads. adage.com
Facebook plans to make ads for jobs, loans and credit card ads searchable for all U.S. users of its platform based on an agreement made in March following a legal settlement. www.mediapost.com
A question we get asked all the time at AdEspresso is: “What audience should I use for my Facebook ads targeting?? Different advertisers have different views on whether to use an interest audience or a lookalike one, this experiment settles the argument once and for all. adespresso.com
5 Tips to Improve the Performance of Your PPC Campaigns Find out how to run a PPC campaign, as well as a few little-known PPC tactics that can help you generate more revenue from the clicks you pay for. blog.hubspot.com
How do you measure a good click-through rate (CTR) for PPC? – ClickZ Your click-through content can help you understand what people think of your ads and your content. How to understand the definition of good CTR along with the latest benchmarks. www.clickz.com
Measuring targets, establishing SEO benchmarks and developing an action plan are the three key steps in setting and achieving SEO goals. Read more here. www.searchenginejournal.com
‘Cost of doing business’: Target’s e-commerce sales growth means higher logistics costs – Digiday As Target’s e-commerce sales grow, the retailer is feeling the pinch from investments in the digital and delivery capabilities to make that happen. digiday.com
Best Practices in Targeting Shoppers for Holidays In these months where every big retailer is investing millions in TV and digital, smaller retailers can still win new customers by targeting strategically. Consider these new targeting strategies part of your new set of best practices through the holiday season and beyond. www.mytotalretail.com
