Influencers Could Help Drive Social Commerce Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by
Infographic: Digital Wallet Users Could Double by 2020 This chart shows the estimated number of digital wallet users worldwide (in millions). www.statista.com
Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogs Snapchat has launched a new ad offering which will optimize your campaign based on uploaded product listings. www.socialmediatoday.com
Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts Looking to tap into the rising influence of Instagram to help sell your products and services? Check out these key platform tips. www.socialmediatoday.com
Adidas first to sell shoes via Snapchat game Dick’s Sporting Goods is also partnering on “Baseball’s Next Level” to let gamers buy limited-edition cleats displayed in retro graphics. www.retaildive.com
Pinterest gets its own shopping pages Everything on Pinterest should be shoppable: with that in mind, the platform is adding shopping pages, where retailers and brands can inspire customers and encourage them to shop at the same time. www.retaildetail.eu
Boomers Aren?t as Influenced by Social Commerce as Younger Cohorts Social media has become a hub of influence on many consumers? shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of ?influencers.? www.emarketer.com
Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce Consumers are often creatures of habit. They know the products and the brands they like?and getting them to try something entirely new can be a challenge. www.emarketer.com
Social commerce sees highest adoption among retail tech More than one-third of adults said they made a purchase through social media, coinciding with Facebook, Pinterest and Snap’s expanded shopping features. www.retaildive.com
