eMarketer Podcast: The Social Commerce Wars, Trying on Clothes Online and Retail Sales Bounce Back eMarketer junior analyst Blake Droesch, research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Pinterest’s latest social commerce moves. They then talk about May retail sales, an app that makes you
YouTube Tests New Shoppable Product Ads, Launches “Video Action” Campaigns YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video. www.socialmediatoday.com
Facebook Launches WhatsApp Pay in Brazil Facebook is taking the next steps in its eCommerce push by bringing WhatsApp Pay to the Brazilian market. www.socialmediatoday.com
The 7 Rs of resiliency programs Doug Reifschneider, a CMO with Chief Outsiders, shares a 7 Rs of Resiliency Programs, which is a checklist that can help frame and direct retailer efforts in response to COVID-19. www.retailcustomerexperience.com
Frictionless Commerce 2020 As convenience becomes an increasing driver of consumer behavior, we explore how friction-reducing technology advancements are helping retailers generate more sales. www.emarketer.com
‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K. – Digiday A year on from its launch in Europe and Snapchat’s unskippable ads have found their way on to some media plans but aren’t in contention for many more. digiday.com
Influencers Could Help Drive Social Commerce Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by
