Tag: social commerce

The Social Commerce Wars Heat Up

eMarketer Podcast: The Social Commerce Wars, Trying on Clothes Online and Retail Sales Bounce Back eMarketer junior analyst Blake Droesch, research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Pinterest’s latest social commerce moves. They then talk about May retail sales, an app that makes you

The 7 Rs of resiliency programs

The 7 Rs of resiliency programs Doug Reifschneider, a CMO with Chief Outsiders, shares a 7 Rs of Resiliency Programs, which is a checklist that can help frame and direct retailer efforts in response to COVID-19. www.retailcustomerexperience.com

Frictionless Commerce 2020

Frictionless Commerce 2020 As convenience becomes an increasing driver of consumer behavior, we explore how friction-reducing technology advancements are helping retailers generate more sales. www.emarketer.com

Influencers Could Help Drive Social Commerce

Influencers Could Help Drive Social Commerce Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by