Tag: social commerce

Why the Pixel Is Essential to Social Commerce’s Success

Why the Pixel Is Essential to Social Commerce’s Success After initially struggling to gain traction, social commerce has finally begun to materialize as platforms, including Instagram and Pinterest, fill the need for discovery in the digital shopping environment. www.emarketer.com  

Social Commerce 2019

Social Commerce 2019 Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion. www.emarketer.com  

Social Commerce Referral Grows 110%

Social Commerce Referral Grows 110% Social commerce only drives a fraction of ecommerce sales, but it’s picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe. www.emarketer.com