Influencers Could Help Drive Social Commerce Social networks like Instagram, Snapchat and TikTok have ramped up their social commerce efforts in the past year, shifting toward an ecosystem where users can discover, shop and purchase products one place. Initially, these social commerce features were only offered to brands, but now social networks are experimenting by
Is Influencer Impact on Brand Image and Safety a Concern for Marketers? According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it?s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a
