Tag: engagement

Customer engagement key to long-term retail success

Customer engagement key to long-term retail success Scott Heimgartner, director of product marketing at Maropost, believes the key to customer engagement is to not just provide products and services to consumers but also provide the content that will keep them connected with your brand. www.retailcustomerexperience.com

How Aflac overcame changes in Facebook’s algorithm

How Aflac overcame changes in Facebook?s algorithm – PR Daily Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Aflac?s Chris Ehrhart has these tips. Facebook?s new algorithm is a major headache for communicators trying to reach big audiences on its platform. The organic