Going Direct-to-Consumer: Making Ecommerce Work in 2020 Here we explain how and why brands are going Direct-to-Consumer in 2020, using robust customer insight to help make ccommerce work better for them. blog.globalwebindex.com
Examples of Successful E-Commerce Platforms Amid COVID-19 As the world locked down, the needs of citizens did not. Read examples of businesses that successfully pivoted their e-commerce to thrive amid COVID-19. www.the-future-of-commerce.com
Gucci launches virtual shopping service Italian fashion group Gucci has launched a virtual shopping service, which allows customers to communicate with staff through video chat. The company claims the project is unique in the luxury fashion sector. www.retaildetail.eu
The 7 Rs of resiliency programs Doug Reifschneider, a CMO with Chief Outsiders, shares a 7 Rs of Resiliency Programs, which is a checklist that can help frame and direct retailer efforts in response to COVID-19. www.retailcustomerexperience.com
The pandemic has forced governments to quarantine entire countries, disrupted supply chains, slashed business and consumer confidence and affected financial markets. Euromonitor International’s baseline forecast for global real economic growth in 2020 is in the range of 1.5 to .5%. The restrictions have led to the collapse of the travel industry, but the impact will
Google Rolls Out 3 New Attributes For GMB Listings Google is adding new ways for businesses to highlight service offerings in their Google My Business profile. www.searchenginejournal.com
Frictionless Commerce 2020 As convenience becomes an increasing driver of consumer behavior, we explore how friction-reducing technology advancements are helping retailers generate more sales. www.emarketer.com
TikTok Expands Shopping Features by Bringing Creators into the Fold TikTok?s social commerce features are not as robust as Instagram’s or Pinterest’s, but the popular short-form video app has been slowly adding shopping ads while integrating creators along the way. www.emarketer.com
