Tag: data

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns www.socialmediatoday.com

Data silos are real. Here’s how Samsonite broke them down

Data silos are real. Here?s how Samsonite broke them down ? and optimised their digital advertising Data silos are real. Here?s how Samsonite broke them down ? and optimised their digital advertising www.thinkwithgoogle.com

5 Influencer Marketing Tips and Insights You’ll Need for 2019

Influencer marketing is expected to be a $15 billion industry by 2022, up from an anticipated $10 billion by 2020 and $2 billion in 2017. Every year socialmediaweek.org

45 Essential Social Media Marketing Statistics for 2019

Here, we’ve compiled a list of 45 essential social media stats you need to know to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. blog.hubspot.com

Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]

The call isn’t dead, just unsolicited calling. marketingland.com

Consumers aren’t buying goods with retail apps

www.retaildive.com

UK Shoppers Fail To Pick Up 1 in 7 Click & Collect Orders

UK shoppers fail to pick up a surprising number of click & collect orders. But retailers, eager to solve the last-mile challenge, should focus on making the fulfillment option more appealing, instead of abandoning it altogether. www.forbes.com

Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study. searchengineland.com

Google Analytics fusionne applications et site web pour mieux suivre les utilisateurs

siecledigital.fr

Facebook and Google’s dominance in online ads is starting to show some cracks

Earnings reports from Pinterest, Snap, Amazon and Twitter show smaller players are continuing to gain market share in digital advertising. www.cnbc.com

How to participate in the ‘experience economy’ in 2020
How to participate in the ‘experience economy’ in 2020 Elisabeth Zornes, chief customer officer at Zendesk, explains why competing on price alone will not work anymore for the retailer. You’ve got to design the conditions for brand loyalty and companies are rising to the top by differentiating with customer experience. www.retailcustomerexperience.com
How would your CFO measure customer engagement and experience?
How would your CFO measure customer engagement and experience? Jean Belanger, co-founder and CEO of Cerebri AI, zeroes in on how artificial intelligence and a data-driven approach can help brands understand customer engagement and, at the same time, optimize financial success. www.retailcustomerexperience.com
Top 9 Statistics That Show the Value of Online Reviews
15 Online Review Stats Every Marketer Should Know Online reviews are an unavoidable part of doing business online. Here are 15 stats that prove the importance of online reviews today. www.searchenginejournal.com
Google January 2020 Core Update is Rolling Out Imminently
Google January 2020 Core Update is Rolling Out Imminently – Search Engine Journal Google confirmed that a broad core algorithm update, simply titled the ?January 2020 Core Update? is rolling out today. www.searchenginejournal.com
5 Habits for Successful Social Media Managers in 2020
5 Habits for Successful Social Media Managers in 2020 www.socialmediatoday.com
8 Tips for Social Media Customer Service [Infographic]
8 Tips for Social Media Customer Service [Infographic] In 2020, its time to give social customer service more dedicated focus. Check out these tips on how to improve your customer engagement and assistance efforts. www.socialmediatoday.com
How to create a customer experience strategy: A tactical guide
How to create a customer experience strategy: A tactical guide 81% of companies expect to focus more on CX, but half say they aren’t sure where to start. Learn how to create a customer experience strategy in three phases. www.the-future-of-commerce.com
2020 tech trends
2020 technology trends changing the business landscape 2020 technology trends to watch: cryptocurrencies, edge computing, brain-to-computer interfaces, AI-driven development, and autonomous delivery. www.the-future-of-commerce.com
Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US
Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to […]
How Are Consumers Spending Some of Their Time? Reading Reviews. Lots of Reviews.
How Are Consumers Spending Some of Their Time? Reading Reviews. Lots of Reviews. Reviews play a central role in the path to purchase, and many consumers don?t just skim them before purchasing?or passing on?a product. Some will spend anywhere from a few minutes to more than an hour to make sure they?re making the right […]