Tag: data

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns www.socialmediatoday.com

Data silos are real. Here’s how Samsonite broke them down

Data silos are real. Here?s how Samsonite broke them down ? and optimised their digital advertising Data silos are real. Here?s how Samsonite broke them down ? and optimised their digital advertising www.thinkwithgoogle.com

5 Influencer Marketing Tips and Insights You’ll Need for 2019

Influencer marketing is expected to be a $15 billion industry by 2022, up from an anticipated $10 billion by 2020 and $2 billion in 2017. Every year socialmediaweek.org

45 Essential Social Media Marketing Statistics for 2019

Here, we’ve compiled a list of 45 essential social media stats you need to know to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. blog.hubspot.com

Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]

The call isn’t dead, just unsolicited calling. marketingland.com

Consumers aren’t buying goods with retail apps

www.retaildive.com

UK Shoppers Fail To Pick Up 1 in 7 Click & Collect Orders

UK shoppers fail to pick up a surprising number of click & collect orders. But retailers, eager to solve the last-mile challenge, should focus on making the fulfillment option more appealing, instead of abandoning it altogether. www.forbes.com

Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study. searchengineland.com

Google Analytics fusionne applications et site web pour mieux suivre les utilisateurs

siecledigital.fr

Facebook and Google’s dominance in online ads is starting to show some cracks

Earnings reports from Pinterest, Snap, Amazon and Twitter show smaller players are continuing to gain market share in digital advertising. www.cnbc.com

‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K.
‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K. – Digiday A year on from its launch in Europe and Snapchat’s unskippable ads have found their way on to some media plans but aren’t in contention for many more. digiday.com
Sizing Up COVID-19’s Impact on Retail
eMarketer Podcast: How Retail Is Responding to the Coronavirus, Square Opens a Bank and Live Streaming Concerts from Home eMarketer principal analyst Andrew Lipsman discusses the current wave of retail store closures, the seismic shift to online shopping and what retailers should be thinking about during this time. He then talks about why payments firm […]
Covid-19: How Will Things Be Different When It’s All Over?
How Will Things Be Different When It’s All Over? by Martin Reeves, Lars Faeste, and Kevin Whitaker bcghendersoninstitute.com
COVID-19’s Business and Consumer Impact in Europe
eMarketer Podcast: How Europe Is Coping with COVID-19, a UK Digital Tax and How Not to Do Social Media Marketing eMarketer principal analyst Karin von Abrams and senior analyst Bill Fisher discuss Europe’s response to the COVID-19 outbreak. How have governments reacted? Will this affect Brexit? They then talk about the UK’s imminent digital tax, […]
Starbucks accepte désormais la cryptomonnaie de Bakkt
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Will Retailers Bounce Back from the Coronavirus Pandemic?
Will Retailers Bounce Back from the Coronavirus Pandemic? With the exception of grocery stores and drugstores?which remain open?practically all other brick-and-mortar retail has seen a seismic drop in foot traffic before temporarily closing down their locations for the foreseeable future as the coronavirus pandemic continues to spread in the US. This is resulting in huge […]
Covid-19 : Facebook et Twitter face à la désinformation
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Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues As the government continues to wrestle with the coronavirus epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, […]
Amazon Remains the Undisputed No. 1
Amazon Remains the Undisputed No. 1 It?s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer?and by a huge margin. ?What?s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,? said Andrew Lipsman, eMarketer principal analyst […]
Self-Checkout Is Changing the Retail Landscape
Self-Checkout Is Changing the Retail Landscape The upsurge of self-checkout and unmanned stores like Amazon Go is freeing shoppers from one of the things they detest most?long checkout lines. www.emarketer.com