Google Analytics fusionne applications et site web pour mieux suivre les utilisateurs
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Tag: data
Facebook and Google’s dominance in online ads is starting to show some cracks
Earnings reports from Pinterest, Snap, Amazon and Twitter show smaller players are continuing to gain market share in digital advertising. www.cnbc.com
Paid Search CPCs Falling Across All Industries
In fact the CPCs dropped across all industries, but retail and travel saw the lowest this quarter, $0.43 and $0.46, respectively. Education saw the highest price $3.31. www.mediapost.com
Digital Marketing News: Influencer Marketing Grows, Personalization In B2B, Facebook’s Shrinking Ad Size, LinkedIn’s Record Engagement & More
B2B Buyers Demand Personalization Above All Else, Study Finds B2B buyers place the highest value on personalization, according to a newly-released report www.toprankblog.com
Les nouvelles conditions de Facebook entreront en vigueur le 31 juillet
Les nouvelles conditions de Facebook entreront en vigueur le 31 juillet siecledigital.fr
WordPress : le plugin Site Kit par Google est disponible en bêta
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Google now allows users to auto-delete location history and activity data
Google now allows users to auto-delete location history and activity data Starting today, a new set of auto-delete controls are available in the Google app, which will allow users to manage their data easier than before. www.phonearena.com
Facebook’s Privacy Moves – Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers
Facebook’s Privacy Moves Facebook?s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean. www.emarketer.com
For retailers, Facebook Groups can be data goldmines
For retailers, Facebook Groups can be data goldmines – Digiday Before they can become a part of Hill City?s Wear Tester Facebook Group, members must commit to a four-week program. It’s a tall order — with upside. digiday.com
Advertising effectiveness vs. efficiency: what is important?
Focusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside. www.raconteur.net