eMarketer Podcast: What to Expect in H2 2020, D2C’s Business Model, Pinterest’s Q2 and a Mobile Ad Inquiry eMarketer principal analysts at Insider Intelligence Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss what H2 has in store. They then talk about the takeaways from Pinterest’s Q2, why large companies want in on the D2C business
Samsonite, Tumi Invests in D2C Strategy, Prioritizes Predictive Data and Personalization Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat. www.emarketer.com
Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail
Will Free Trials Encourage More Digital Purchases? According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period. www.emarketer.com
Direct-to-consumer brands are capturing more of the American retail market due to their differentiators of convenience, product quality, and fast and free (or low-cost) shipping, according to a recent report from Diffusion. A third of US consumers plan to do at least 40% of their shopping from D2C companies in the next five years, and
