Tag: D2C

What to Expect in H2 2020, the D2C Business Model and Pinterest’s Q2

eMarketer Podcast: What to Expect in H2 2020, D2C’s Business Model, Pinterest’s Q2 and a Mobile Ad Inquiry eMarketer principal analysts at Insider Intelligence Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss what H2 has in store. They then talk about the takeaways from Pinterest’s Q2, why large companies want in on the D2C business

Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C

Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail

Freebies Can Motivate Trial of D2C Brands

Will Free Trials Encourage More Digital Purchases? According to a March 2019 survey from consumer intelligence platform Toluna, more than one in four US internet users would be motivated to consider trying a new direct-to-consumer (D2C) brand if they were offered a free trial period. www.emarketer.com  

D2C Brands Show Rapid Growth & Many Advantages

Direct-to-consumer brands are capturing more of the American retail market due to their differentiators of convenience, product quality, and fast and free (or low-cost) shipping, according to a recent report from Diffusion. A third of US consumers plan to do at least 40% of their shopping from D2C companies in the next five years, and