LinkedIn has published a new eBook on how small businesses can make the most of the platform – this infographic provides an overview of the key notes. www.socialmediatoday.com
The traditional funnel is at odds with a truly customer-centric marketing strategy. Learn why the trust funnel is a better model to follow, and how. www.toprankblog.com
How retailers can drive ROI with 3D and AR on websites 3D and AR need no longer be limited to retailers’ mobile apps. New technology makes it possible to add these immersive displays to website product pages and other online venues, most notably social media. www.digitalcommerce360.com
The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with greater accuracy. Pinterest launched two new conversion tools for advertisers on Thursday, offering conversion optimization for Promoted Pin campaigns and a new conversion goals feature for Promoted Videos. Both are available to any brand
Dans cette tribune, Marco Felgueiras, Directeur Marketing et Commercial chez MailKitchen revient sur la performance de l’emailing dans des campagnes marketing. siecledigital.fr
Learn how to create a social media marketing strategy for your business that will help you generate leads, boost conversions, and increase brand awareness. blog.hubspot.com
Although sales is a relationship-driven endeavor, tech can be used to strengthen those relationships. It can also solve problems in the process. readwrite.com
Measuring targets, establishing SEO benchmarks and developing an action plan are the three key steps in setting and achieving SEO goals. Read more here. www.searchenginejournal.com
