Instagram is Testing a Full-Screen Stories Display as Stories Usage Continues to Rise Get ready for the next level of the Instagram Stories takeover… www.socialmediatoday.com
Evaluating Personalized CX in Retail: 5 Lessons In recent months, we conducted two distinct audits as part of an ongoing series to understand how well brands are capturing and using customer data to deliver a personalized experience in their marketing. Some results were surprising, some less so. Here are the top five observations and key
Facebook Launches ‘Summer of Support’ Program to Provide Digital Marketing Training to Businesses Facebook will run a series of digital marketing education and information sessions over the US summer to help businesses maximize their online efforts. www.socialmediatoday.com
Fast Forward: What We Learned From the Snap Partner Summit 2020 Everything that brand marketers need to know about Snapchat?s latest announcements medium.com
eMarketer Podcast: Making People Feel Comfortable in Stores, Who Dares Rent a Dress and Etsy’s Surge eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what it will take to encourage Americans to return to stores, the end for the mall and what will happen
5 trends shaping the future of in-store retail experiences Bobby Marhamat, CEO of Raydiant, writes that if retailers give customers what they want they can ensure retail success this decade by taking advantage of the top five trends shaping the future of the in-store experience. www.retailcustomerexperience.com
Top 10 Friction Points in the Customer Journey and How To Fix Them Friction points in the customer journey can lead to immediate site abandonment. Learn how to optimize the digital customer experience to improve CX and conversion. www.the-future-of-commerce.com
