Tag: consumer experience

Evaluating the Personalized Customer Experience in Retail: 5 Key Lessons

Evaluating Personalized CX in Retail: 5 Lessons In recent months, we conducted two distinct audits as part of an ongoing series to understand how well brands are capturing and using customer data to deliver a personalized experience in their marketing. Some results were surprising, some less so. Here are the top five observations and key

How to Make People Feel Comfortable Returning to Stores

eMarketer Podcast: Making People Feel Comfortable in Stores, Who Dares Rent a Dress and Etsy’s Surge eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what it will take to encourage Americans to return to stores, the end for the mall and what will happen

5 trends shaping the future of in-store retail experiences

5 trends shaping the future of in-store retail experiences Bobby Marhamat, CEO of Raydiant, writes that if retailers give customers what they want they can ensure retail success this decade by taking advantage of the top five trends shaping the future of the in-store experience. www.retailcustomerexperience.com