AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience Retailers can?t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience. www.emarketer.com
Consumers Are More Open to Biometrics Nearly half of consumers surveyed by Paysafe said they?ve used biometrics?typically based on facial recognition technology?to make some form of payment. www.emarketer.com
A look at 12 myths in the luxury retail industry The luxury retail segment is experiencing a transformation and with that comes a slew of myths, according to research conducted by the Luxury Institute and its Global Luxury Expert Network. The organization has identified 12 myths ? what it it also views as top obstacles
The traditional funnel is at odds with a truly customer-centric marketing strategy. Learn why the trust funnel is a better model to follow, and how. www.toprankblog.com
How to Write Content for Each Stage of Your Sales Funnel Find out what format and form of content you should implement at each stage of your sales funnel and additional strategies to make your campaigns measurable and successful. www.searchenginejournal.com
US Time Spent with Social Media 2019 After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention. www.emarketer.com
Building a social media following isn’t just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic. www.emarketer.com
