Klantensegmenten tijdens recessie. New balls please Of het nu gaat over productontwikkeling, brand building, communicatie of bedrijfsvoering in het algemeen, in het ontwikkelen van een goede, succesvolle strategie staat een correcte klantensegmentering centraal. Sinds enkele jaren spelen gedragswetenschappen en gedragsonderzoek bij dat segmenteren een steeds belangrijkere rol. Maar tijdens een recessie verandert het consumentengedrag significant
WGSN Presents Future Consumer 2022 <p>The world is shifting at an accelerated rate and with it societal drivers of change. The Future Consumer highlights two global sentiments, fear and dysnchronised society, and how these mindsets are set to impact the future consumer landscape. From living in livestreams to the power of peer networks, 2022 proves
Direct to Consumer Study | Rakuten Advertising Download the Rakuten Advertising Direct to Consumer Study to understand consumer purchasing habits and awareness surrounding e-commerce brands born online that ship directly to their customers. rakutenadvertising.com
Why Do People Visit Websites Today? Many people who are stuck at home are spending time online. Here are the top eight reasons why visitors check out websites nowadays. www.searchenginejournal.com
We Expect 7.4 Million New Digital Buyers in 2020 as Pandemic Alters Behaviors In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers. www.emarketer.com
eMarketer Podcast: The Consumer Behavior Era of ‘It Depends!’, Ecommerce’s Starting Line and Kids Chat Apps eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic
The pandemic has forced governments to quarantine entire countries, disrupted supply chains, slashed business and consumer confidence and affected financial markets. Euromonitor International’s baseline forecast for global real economic growth in 2020 is in the range of 1.5 to .5%. The restrictions have led to the collapse of the travel industry, but the impact will
While Another Recession Looms, Consumers Continue to Seek Deals As the Great Recession receded, one might have expected people to drift away from active economizing. Instead, US consumers across income levels added new retail venues (like digital resale) to their money-saving mix, while doubling down on older methods (like buying private-label goods). Thus, they?re poised
COVID-19: How retailers can overcome the challenges of a pandemic Mike Rittler, head of retail card services at TD Bank, shares insight on what the coronavirus event is doing to the small and large retailer and how businesses can meet consumer demand in these challenging times. www.retailcustomerexperience.com
