How Are Consumers Spending Some of Their Time? Reading Reviews. Lots of Reviews. Reviews play a central role in the path to purchase, and many consumers don?t just skim them before purchasing?or passing on?a product. Some will spend anywhere from a few minutes to more than an hour to make sure they?re making the right
Ikea takes stake in start-up to optimise returns Ikea has taken a minority stake in Optoro, an American start-up that develops software aimed at making returns more efficient. The investment fits in with the objective of the Swedish retailer to be a circular company by 2030. www.retaildetail.eu
After Black Friday follows ‘Make up your mind Monday’ Black Friday has a new spin-off: ?Make up your mind Monday’, the day which sees the most returns from bargain hunters who regret their decisions. It signals a major problem, as returns in the holiday season cost retailers several billions. www.retaildetail.eu
Daily Forecast: Click-and-Collect Paying Off for Traditional Retailers in the US eMarketer senior forecasting analyst Cindy Liu explores our latest US retail ecommerce figures and the winning impact of click-and-collect for brick-and-mortars. www.emarketer.com
Can Black Friday survive in the age of ethical consumerism? It’s hard to imagine the flogging of cut-price merch paving the way to a happy future for retailers. www.campaignlive.co.uk
Industry Voices: The Challenges Retailers Face in Creating a Unified View of the Customer We recently sat down with retailers, including Enjoy Life Foods, Natori and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement
The last 30 years in beverages: How have consumers changed? While soda may have dominated shelves in the 1990s, today?s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage industry. www.beveragedaily.com
