Can Black Friday survive in the age of ethical consumerism? It’s hard to imagine the flogging of cut-price merch paving the way to a happy future for retailers. www.campaignlive.co.uk
Industry Voices: The Challenges Retailers Face in Creating a Unified View of the Customer We recently sat down with retailers, including Enjoy Life Foods, Natori and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement
The last 30 years in beverages: How have consumers changed? While soda may have dominated shelves in the 1990s, today?s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage industry. www.beveragedaily.com
Amazon is planning to bring a biometric payment method to Whole Foods Amazon’s biometric payment method at Whole Foods would allow Prime users with a card on file to scan their hand at checkout to make a purchase. www.businessinsider.com
Former Walmart CMO on AI, Personalization and Retail Tech Marketers have long grappled with how to best leverage the data they?ve collected. It?s certainly a challenge as data fuels nearly all of their marketing efforts?including personalization, audience segmentation and targeting. www.emarketer.com
Here, we’ve compiled a list of 45 essential social media stats you need to know to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. blog.hubspot.com
