Tag: brand content

Customer engagement key to long-term retail success

Customer engagement key to long-term retail success Scott Heimgartner, director of product marketing at Maropost, believes the key to customer engagement is to not just provide products and services to consumers but also provide the content that will keep them connected with your brand. www.retailcustomerexperience.com

How Brand USA goes global via local

How Brand USA goes global via local America has a story to tell – but we all prefer to listen in different ways. So matching message to regional nuance is essential… www.campaignlive.co.uk  

How Instagram Boosts Brands and Drives Sales

Explore ways marketers can use Instagram to move the needle and connect with people at each phase of the consumer journey. Instagram is well-known as a discovery engine for brands, but it can also drive sales and advocacy. Phones in hand, Instagrammers might seek inspiration from people and brands in their feeds, direct message friends for