Unilever looks to acquire more premium beauty brands as it seeks to grow online business – Digiday Unilever has undertaken an aggressive growth strategy, as it seeks to grow its e-commerce business, and expand internationally. digiday.com
Zalando launches Beauty in Belgium, France, Italy After a successful launch in Austria, Germany and Poland, Zalando now launches its beauty range in Belgium, Denmark, France, Italy and Sweden. A new campaign accompanies the expansion. www.retaildetail.eu
Charlotte Rogers: Lush?s social media exodus is a risk too far The ethical beauty brand?s desire to “stop fighting with algorithms” and reconnect with consumers is admirable, but ditching social to do so could prove a costly error. www.marketingweek.com
5 digital beauty retail developments that just changed everything In recent weeks, major technology companies, social media platforms, and personal care makers have made a handful of announcements that definitively change the way consumers buy makeup, personal care, fragrance, and more. Here, Cosmetics Design takes a look at what?s new and now in the digital
Amazon has been releasing more private label brands across several categories, including clothes, snack foods and even mattresses. This week, it released its first private label skin care brand – Belei. The line includes moisturizers, an eye cream and spot treatments, ranging in price from $9 to $40. Belei orders are eligible for free shipping which
