Consumers today want brands to connect with them on social media. Learn how and download our free worksheet to build authenticity into your social strategy. sproutsocial.com
Every couple of years, there are new social media platforms that trickle into the mainstream. There’s a neverending cycle of changing demographics. www.powerretail.com.au
Community Managers: What They Do & How to Be a Great One What is a community manager, anyway? We explore what a community manager is, and — if you’re applying or starting out in the role — how to be a great one. blog.hubspot.com
How much should we care about voice search? It depends on target audience. – Search Engine Land A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy. searchengineland.com
Linking the places a person visits over the course of a day or a week provides a more rounded view of their interests and priorities. HERE Technologies explores the three key questions to ask when buying location data for audience segmentation. www.emarketer.com
LinkedIn is a great advertising option for B2B marketers. Read this guide to learn how you can make the most of LinkedIn advertising. www.searchenginejournal.com
