Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows Tencent will use AI & computer vision to insert ads in existing movies and TV shows in.mashable.com
Former Walmart CMO on AI, Personalization and Retail Tech Marketers have long grappled with how to best leverage the data they?ve collected. It?s certainly a challenge as data fuels nearly all of their marketing efforts?including personalization, audience segmentation and targeting. www.emarketer.com
AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience Retailers can?t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience. www.emarketer.com
Albert Heijn trials AI discounts based on expiry dates Dutch supermarket chain Albert Heijn is experimenting with dynamic discounts for fresh products. The discount is not only dependent on the best-before date, but also on other factors such as the weather, and is determined by artificial intelligence. www.retaildetail.eu
Will AI radically change the fast food industry? Fast food companies are partnering with AI startups and implementing innovative solutions, with the goal to improve your dining experience. medium.com
The drive-thru for YOU info.trendwatching.com Last month, McDonald’s announced it would be acquiring personalization company Dynamic Yield in order to install ‘smart’ drive-thru displays at all of its US restaurants. The upgraded screens will offer suggestions to diners based on what’s currently in their cart, how busy the location is, the weather, and the time of day. Two
Here Is How AI Can Change The World of Influencer Marketing Influencer marketing is not a novelty for brands anymore. According to research, the influencer marketing industry global ad spend will? medium.com
