Tag: advertising

YouTube veut laisser les créateurs vendre directement des publicités aux marques

siecledigital.fr

Why Google Backtracked on Its New Search Results Look

Why Google Backtracked on Its New Search Results Look The internet giant, which some lawmakers and regulators say has grown too powerful, tweaked the way it displayed ads on search results. It did not go over well. www.nytimes.com

‘Increasingly an awareness platform’: Amazon advertising is moving beyond search

‘Increasingly an awareness platform’: Amazon advertising is moving beyond search – Digiday Advertisers are starting to see the appeal of brand awareness advertising on Amazon.com. That’s a switch from a prior focus on the platform’s search advertising capabilities. digiday.com

5 Ways to Improve Your Social Media Ad Efforts in 2020

5 Ways to Improve Your Social Media Ad Efforts in 2020 Looking for ways to up your social media marketing game in 2020? Check out these tips. www.socialmediatoday.com

Facebook opens search ads to all advertisers

Facebook opens search ads to all advertisers – Marketing Land Ad placement will include Facebook News Feed and Marketplace search results. marketingland.com

Google Dominates US Search, but Amazon Is Closing the Gap

Google Dominates US Search, but Amazon Is Closing the Gap The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google?s share of search ad revenues will drop, while that of Amazon will grow over

Adidas: We over-invested in digital advertising

Adidas: We over-invested in digital advertising Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. www.marketingweek.com

Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows

Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows Tencent will use AI & computer vision to insert ads in existing movies and TV shows in.mashable.com

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns www.socialmediatoday.com

Facebook : 3 nouveaux formats publicitaires vont être déployés

siecledigital.fr

‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K.
‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K. – Digiday A year on from its launch in Europe and Snapchat’s unskippable ads have found their way on to some media plans but aren’t in contention for many more. digiday.com
Sizing Up COVID-19’s Impact on Retail
eMarketer Podcast: How Retail Is Responding to the Coronavirus, Square Opens a Bank and Live Streaming Concerts from Home eMarketer principal analyst Andrew Lipsman discusses the current wave of retail store closures, the seismic shift to online shopping and what retailers should be thinking about during this time. He then talks about why payments firm […]
Covid-19: How Will Things Be Different When It’s All Over?
How Will Things Be Different When It’s All Over? by Martin Reeves, Lars Faeste, and Kevin Whitaker bcghendersoninstitute.com
COVID-19’s Business and Consumer Impact in Europe
eMarketer Podcast: How Europe Is Coping with COVID-19, a UK Digital Tax and How Not to Do Social Media Marketing eMarketer principal analyst Karin von Abrams and senior analyst Bill Fisher discuss Europe’s response to the COVID-19 outbreak. How have governments reacted? Will this affect Brexit? They then talk about the UK’s imminent digital tax, […]
Starbucks accepte désormais la cryptomonnaie de Bakkt
siecledigital.fr
Will Retailers Bounce Back from the Coronavirus Pandemic?
Will Retailers Bounce Back from the Coronavirus Pandemic? With the exception of grocery stores and drugstores?which remain open?practically all other brick-and-mortar retail has seen a seismic drop in foot traffic before temporarily closing down their locations for the foreseeable future as the coronavirus pandemic continues to spread in the US. This is resulting in huge […]
Covid-19 : Facebook et Twitter face à la désinformation
siecledigital.fr
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues As the government continues to wrestle with the coronavirus epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, […]
Amazon Remains the Undisputed No. 1
Amazon Remains the Undisputed No. 1 It?s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer?and by a huge margin. ?What?s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,? said Andrew Lipsman, eMarketer principal analyst […]
Self-Checkout Is Changing the Retail Landscape
Self-Checkout Is Changing the Retail Landscape The upsurge of self-checkout and unmanned stores like Amazon Go is freeing shoppers from one of the things they detest most?long checkout lines. www.emarketer.com