Tag: advertising

5 Ways to Improve Your Social Media Ad Efforts in 2020

5 Ways to Improve Your Social Media Ad Efforts in 2020 Looking for ways to up your social media marketing game in 2020? Check out these tips. www.socialmediatoday.com

Facebook opens search ads to all advertisers

Facebook opens search ads to all advertisers – Marketing Land Ad placement will include Facebook News Feed and Marketplace search results. marketingland.com

Google Dominates US Search, but Amazon Is Closing the Gap

Google Dominates US Search, but Amazon Is Closing the Gap The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google?s share of search ad revenues will drop, while that of Amazon will grow over

Adidas: We over-invested in digital advertising

Adidas: We over-invested in digital advertising Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. www.marketingweek.com

Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows

Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows Tencent will use AI & computer vision to insert ads in existing movies and TV shows in.mashable.com

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns www.socialmediatoday.com

Facebook : 3 nouveaux formats publicitaires vont être déployés

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What The Next Recession Could Mean For Marketers

What The Next Recession Could Mean For Marketers A major shift away from TV advertising could cause ripple effects across categories medium.com

Instagram va doubler le nombre de publicités dans les stories

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6 Platforms to Add to Your 2019 Paid Social Toolkit

According to Hanapin, 26% of marketers plan to reduce their ad spend on Facebook. Inspired by the report, we suggest other places to fill in the gaps. socialmediaweek.org

How to participate in the ‘experience economy’ in 2020
How to participate in the ‘experience economy’ in 2020 Elisabeth Zornes, chief customer officer at Zendesk, explains why competing on price alone will not work anymore for the retailer. You’ve got to design the conditions for brand loyalty and companies are rising to the top by differentiating with customer experience. www.retailcustomerexperience.com
How would your CFO measure customer engagement and experience?
How would your CFO measure customer engagement and experience? Jean Belanger, co-founder and CEO of Cerebri AI, zeroes in on how artificial intelligence and a data-driven approach can help brands understand customer engagement and, at the same time, optimize financial success. www.retailcustomerexperience.com
Top 9 Statistics That Show the Value of Online Reviews
15 Online Review Stats Every Marketer Should Know Online reviews are an unavoidable part of doing business online. Here are 15 stats that prove the importance of online reviews today. www.searchenginejournal.com
Google January 2020 Core Update is Rolling Out Imminently
Google January 2020 Core Update is Rolling Out Imminently – Search Engine Journal Google confirmed that a broad core algorithm update, simply titled the ?January 2020 Core Update? is rolling out today. www.searchenginejournal.com
5 Habits for Successful Social Media Managers in 2020
5 Habits for Successful Social Media Managers in 2020 www.socialmediatoday.com
8 Tips for Social Media Customer Service [Infographic]
8 Tips for Social Media Customer Service [Infographic] In 2020, its time to give social customer service more dedicated focus. Check out these tips on how to improve your customer engagement and assistance efforts. www.socialmediatoday.com
How to create a customer experience strategy: A tactical guide
How to create a customer experience strategy: A tactical guide 81% of companies expect to focus more on CX, but half say they aren’t sure where to start. Learn how to create a customer experience strategy in three phases. www.the-future-of-commerce.com
2020 tech trends
2020 technology trends changing the business landscape 2020 technology trends to watch: cryptocurrencies, edge computing, brain-to-computer interfaces, AI-driven development, and autonomous delivery. www.the-future-of-commerce.com
Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US
Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to […]
How Are Consumers Spending Some of Their Time? Reading Reviews. Lots of Reviews.
How Are Consumers Spending Some of Their Time? Reading Reviews. Lots of Reviews. Reviews play a central role in the path to purchase, and many consumers don?t just skim them before purchasing?or passing on?a product. Some will spend anywhere from a few minutes to more than an hour to make sure they?re making the right […]