Google Ads Incorporates Retail Category Reporting – Search Engine Journal Google has added a new reporting feature for e-commerce sellers. There is now the ability to see Retail Category performance based on where the ad showed. www.searchenginejournal.com
Amazon?s ad business grows 44% during the first quarter – Digiday The pandemic has revealed cracks in Amazon?s marketplace-cum-ad-platform but advertisers won?t walk away from one of their key cash streams during the lockdown. digiday.com
In a time of crisis, TV is presenting a rare opportunity for retailers | Modern Retail During the pandemic, quickly moving retailers are claiming deeply discounted pockets of premium TV inventory. www.modernretail.co
‘It is time to keep money going’: Former P&G CMO Jim Stengel on marketing through a crisis – Digiday Veteran marketer Stengel advises CMOs to take stock of the way they reacted to the pandemic and to ‘institutionalize’ that in how they work when normality returns. digiday.com
Consumers Don?t Think Brands Should Stop Advertising During Coronavirus Pandemic Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether. www.emarketer.com
Why Google Backtracked on Its New Search Results Look The internet giant, which some lawmakers and regulators say has grown too powerful, tweaked the way it displayed ads on search results. It did not go over well. www.nytimes.com
‘Increasingly an awareness platform’: Amazon advertising is moving beyond search – Digiday Advertisers are starting to see the appeal of brand awareness advertising on Amazon.com. That’s a switch from a prior focus on the platform’s search advertising capabilities. digiday.com
5 Ways to Improve Your Social Media Ad Efforts in 2020 Looking for ways to up your social media marketing game in 2020? Check out these tips. www.socialmediatoday.com
