Tag: advertising

5 Ways to Improve Your Social Media Ad Efforts in 2020 Looking for ways to up your social media marketing game in 2020? Check out these tips. www.socialmediatoday.com

Facebook opens search ads to all advertisers – Marketing Land Ad placement will include Facebook News Feed and Marketplace search results. marketingland.com

Google Dominates US Search, but Amazon Is Closing the Gap The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google?s share of search ad revenues will drop, while that of Amazon will grow over

Adidas: We over-invested in digital advertising Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. www.marketingweek.com

Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows Tencent will use AI & computer vision to insert ads in existing movies and TV shows in.mashable.com

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns www.socialmediatoday.com

siecledigital.fr

What The Next Recession Could Mean For Marketers A major shift away from TV advertising could cause ripple effects across categories medium.com

siecledigital.fr

According to Hanapin, 26% of marketers plan to reduce their ad spend on Facebook. Inspired by the report, we suggest other places to fill in the gaps. socialmediaweek.org