Tag: advertising

Earnings reports from Pinterest, Snap, Amazon and Twitter show smaller players are continuing to gain market share in digital advertising. www.cnbc.com

www.blog.google

In fact the CPCs dropped across all industries, but retail and travel saw the lowest this quarter, $0.43 and $0.46, respectively. Education saw the highest price $3.31. www.mediapost.com

The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business. marketingland.com

  Facebook plans to make ads for jobs, loans and credit card ads searchable for all U.S. users of its platform based on an agreement made in March following a legal settlement. www.mediapost.com    

Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector – Search Engine Journal According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year. www.searchenginejournal.com

    siecledigital.fr  

A question we get asked all the time at AdEspresso is: “What audience should I use for my Facebook ads targeting?? Different advertisers have different views on whether to use an interest audience or a lookalike one, this experiment settles the argument once and for all. adespresso.com

Want to make the most of display advertising for your business and maximize your ROI? Read on to learn the key GDN trends and insights you need to know. www.searchenginejournal.com  

Investing in video ads but not getting the results you want? Here are eight tips that will help you create more effective video ads. www.searchenginejournal.com