Tag: advertising

Google Dominates US Search, but Amazon Is Closing the Gap

Google Dominates US Search, but Amazon Is Closing the Gap The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google?s share of search ad revenues will drop, while that of Amazon will grow over

Adidas: We over-invested in digital advertising

Adidas: We over-invested in digital advertising Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. www.marketingweek.com

Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Social Will Be The Fastest-Growing Digital Advertising Channel Globally While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. This growth will be driven by increasing