The wrong and the real of marketing effectiveness Peter Field and Les Binet have shown us a model for how short- and long-term marketing work together but the reality is achieving this in practice is hard. www.marketingweek.com
TikTok Launches ‘TikTok for Business’ Platform for Marketers TikTok has launched a new ‘TikTok fo Business’ website, which is a hub for news and information around how marketers can make use of the platform. www.socialmediatoday.com
Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page Instagram is giving new advertisers in some regions the option to create Instagram ads without having to link to Facebook Ads Manager. www.socialmediatoday.com
Facebook Launches ‘Summer of Support’ Program to Provide Digital Marketing Training to Businesses Facebook will run a series of digital marketing education and information sessions over the US summer to help businesses maximize their online efforts. www.socialmediatoday.com
Fast Forward: What We Learned From the Snap Partner Summit 2020 Everything that brand marketers need to know about Snapchat?s latest announcements medium.com
Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions. www.searchenginewatch.com
Google Ads Incorporates Retail Category Reporting – Search Engine Journal Google has added a new reporting feature for e-commerce sellers. There is now the ability to see Retail Category performance based on where the ad showed. www.searchenginejournal.com