‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K. – Digiday A year on from its launch in Europe and Snapchat’s unskippable ads have found their way on to some media plans but aren’t in contention for many more. digiday.com
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues As the government continues to wrestle with the coronavirus epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss,
Instagram Is Bringing Creators Closer to the Purchase Process Instagram has been working on several initiatives to enable commerce directly within the app. Last year, it made big moves that bring creators closer to that process. www.emarketer.com
5 Critical Metrics to Measure Content Marketing Performance Identify, optimize and improve the performance of your content by analyzing metrics such as traffic, engagement, and contribution to revenue! marketinginsidergroup.com
User-generated content: The next frontier for diversity in branding In an era where visuals are the most influential type of content we consume, consider using diverse UGC imagery in your brand?s marketing to reflect the customers you wish to serve. adage.com
9 Reasons to Use Instagram for Business Is Instagram right for your brand? Yes! Here’s why you should use Instagram as a business, no matter what industry you’re in. www.searchenginejournal.com
25 Surprising Facts You Didn’t Know About Snapchat If you haven’t used Snapchat yet, why haven’t you? Here are some fun facts about the social media app that should convince you to use it to attract Gen Zs. www.searchenginejournal.com
