7 ways to improve your omnichannel customer experience Winning in retail used to be about offering the right product at the right price. But now it?s more complex ? with features like whether you offer easy returns and free and fast shipping . This article explores the new demands facing retailers; how you can respond;
Is Google’s new BERT technology another nail in traditional SEO’s coffin? ? Econsultancy Is there any reason to optimize content for a search engine when the search engine’s understanding of search queries becomes human-like? econsultancy.com
Facebook opens search ads to all advertisers – Marketing Land Ad placement will include Facebook News Feed and Marketplace search results. marketingland.com
Product search engines: It’s a jungle out there – are you prepared? Product search engines: How you can reach the top of Amazon?s results and stay relevant on the #1 place buyers are looking for products. www.the-future-of-commerce.com
Google Dominates US Search, but Amazon Is Closing the Gap The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google?s share of search ad revenues will drop, while that of Amazon will grow over
The Search KPI Red Herrings E-Commerce Retailers Should Avoid – Retail TouchPoints An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many other components ne… www.retailtouchpoints.com
Google Search Console Adds New Reports for Video Search Results – Search Engine Journal Google is adding two new reports in Search Console that provide site owners with more data on video search results. www.searchenginejournal.com
Google is Testing a New Search Interface for Video Games – Search Engine Journal Google has been spotted testing a new user interface for video game search results. www.searchenginejournal.com
Data silos are real. Here?s how Samsonite broke them down ? and optimised their digital advertising Data silos are real. Here?s how Samsonite broke them down ? and optimised their digital advertising www.thinkwithgoogle.com
