Category: Trends in Retail

La transformation du parcours d’achat

Le nouveau shopper : la transformation du parcours d’achat Le monde change rapidement. Pour rester compétitifs, les retailers doivent s’adapter. Dans ce livre blanc, Stuart Wood décrypte les 5 changements clefs qui secouent le monde du commerce, leurs causes, et comment s’y adapter. www.ipsos.com

Prices for Amazon Sponsored Product Ads Continue to Climb

Prices for Amazon Sponsored Product Ads Continue to Climb Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies. www.emarketer.com

IKEA Dubai Launches A Promotion With A New Currency: Time

IKEA Dubai Launches A Promotion With A New Currency: Time – Retail TouchPoints IKEA Dubai is running a promotion that lets customers spend their time as money, according to Forbes. Shoppers can show associates their Google Maps timeline at checkout to be credited for the amount of time they spent traveling to IKEA stores, with

The 5 Facets Of Success In The Subscription Economy

The 5 Facets Of Success In The Subscription Economy – Retail TouchPoints The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity. Now, the space holds fierce competition, with hundreds of companies vying for customers across a wide range of industry verticals, from clothing to beauty

How Afterpay Is Changing the Way Consumers Shop

How Afterpay Is Changing the Way Consumers Shop Digital installment plans are growing in popularity, particularly among more budget-conscious, younger consumers. In the past year, adoption of digital interest-free payment programs grew from 24% in Q1 2019 to 30% in Q3, per data from CivicScience. www.emarketer.com

How German supermarkets are beating discounters

How German supermarkets are beating discounters German supermarket chains such as Edeka and Rewe have achieved stronger growth figures in 2019 than hard discounters Aldi and Lidl. Which lessons are there to learn from this remarkable feat? www.retaildetail.eu