Category: Trends in Retail

US Ecommerce Sales Grew by Nearly a Third in Q2

Ecommerce Made Up 16.1% of US Total Retail Sales in Q2 As many Americans continue to stay at home, it’s no surprise that consumers spent heavily on ecommerce: In Q2 2020, US retail ecommerce sales grew by almost a third (31.8%) from the previous quarter, or 44.5% year over year. www.emarketer.com

Marketers underestimate the role of creativity in effectiveness

Marketers underestimate the role of creativity in effectiveness New research from Kantar finds that marketers are overestimating the impact of factors such as brand versus performance and multimedia, and underestimating creativity and brand size when it comes to ad effectiveness. www.marketingweek.com

What to Expect in H2 2020, the D2C Business Model and Pinterest’s Q2

eMarketer Podcast: What to Expect in H2 2020, D2C’s Business Model, Pinterest’s Q2 and a Mobile Ad Inquiry eMarketer principal analysts at Insider Intelligence Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss what H2 has in store. They then talk about the takeaways from Pinterest’s Q2, why large companies want in on the D2C business

Global Ecommerce Sales Will Decelerate This Year

Global Ecommerce Sales Will Decelerate This Year While Some Markets Find Success Ecommerce has been a bright spot among retail channels during the coronavirus, as consumers became reliant on digital transactions amid physical store closures and fear of infection. www.emarketer.com