Category: Trends in Retail

Adidas: We over-invested in digital advertising

Adidas: We over-invested in digital advertising Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. www.marketingweek.com

Sustainability Is Factoring into 2019 Holiday Purchases

This Year’s Gift-Givers Are Thinking (and Buying) Sustainably Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment. www.emarketer.com