Ecommerce Made Up 16.1% of US Total Retail Sales in Q2 As many Americans continue to stay at home, it’s no surprise that consumers spent heavily on ecommerce: In Q2 2020, US retail ecommerce sales grew by almost a third (31.8%) from the previous quarter, or 44.5% year over year. www.emarketer.com
4 ways to deliver better shopper experiences – Think with Google Google?s Official Digital Marketing Publication. It?s critical to embrace retail?s changing landscape. Explore steps to future-proof your business. www.thinkwithgoogle.com
Marketers underestimate the role of creativity in effectiveness New research from Kantar finds that marketers are overestimating the impact of factors such as brand versus performance and multimedia, and underestimating creativity and brand size when it comes to ad effectiveness. www.marketingweek.com
eMarketer Podcast: What to Expect in H2 2020, D2C’s Business Model, Pinterest’s Q2 and a Mobile Ad Inquiry eMarketer principal analysts at Insider Intelligence Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss what H2 has in store. They then talk about the takeaways from Pinterest’s Q2, why large companies want in on the D2C business
‘E-commerce is expensive’: How invisible technology and infrastructure overhauls will save retail – Digiday Aside from DTC brands, there has been a slower adaptation of e-commerce from retailers and shoppers alike. That is until the pandemic hit. digiday.com
Burberry opens 1st ‘Social Retail’ store in China The luxury retailer partnered with Tencent on a concept shop that blends social media interactions with an in-store experience. www.mobilemarketer.com
The wrong and the real of marketing effectiveness Peter Field and Les Binet have shown us a model for how short- and long-term marketing work together but the reality is achieving this in practice is hard. www.marketingweek.com
Global Ecommerce Sales Will Decelerate This Year While Some Markets Find Success Ecommerce has been a bright spot among retail channels during the coronavirus, as consumers became reliant on digital transactions amid physical store closures and fear of infection. www.emarketer.com
