Category: Trends in Retail

How to participate in the ‘experience economy’ in 2020

How to participate in the ‘experience economy’ in 2020 Elisabeth Zornes, chief customer officer at Zendesk, explains why competing on price alone will not work anymore for the retailer. You’ve got to design the conditions for brand loyalty and companies are rising to the top by differentiating with customer experience. www.retailcustomerexperience.com

How would your CFO measure customer engagement and experience?

How would your CFO measure customer engagement and experience? Jean Belanger, co-founder and CEO of Cerebri AI, zeroes in on how artificial intelligence and a data-driven approach can help brands understand customer engagement and, at the same time, optimize financial success. www.retailcustomerexperience.com

2020 tech trends

2020 technology trends changing the business landscape 2020 technology trends to watch: cryptocurrencies, edge computing, brain-to-computer interfaces, AI-driven development, and autonomous delivery. www.the-future-of-commerce.com

Ikea takes stake in start-up to optimise returns

Ikea takes stake in start-up to optimise returns Ikea has taken a minority stake in Optoro, an American start-up that develops software aimed at making returns more efficient. The investment fits in with the objective of the Swedish retailer to be a circular company by 2030. www.retaildetail.eu