by Vincent Crupaux | Jul 6, 2020 | Uncategorized
For years, the institute measures the total audience of radio stations in Belgium, the “CIM RAM” study (Radio Audience Measurement). In addition to this study, there is a new survey that focuses entirely on online radio: the new CIM Radio Stream Monitor tracks the...
by Vincent Crupaux | Jul 1, 2020 | Client, Collaboration, Culture, Data, Media
Mediabrands released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves,...