Cannes Lions: Future Consumer 2022

<p>The world is shifting at an accelerated rate and with it societal drivers of change. The Future Consumer highlights two global sentiments, fear and dysnchronised society, and how these mindsets are set to impact the future consumer landscape. From living in livestreams to the power of peer networks, 2022 proves a unique (and challenging) opportunity for brands to break through the digital clutter and drive true engagement.</p>

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