Month: May 2020

The Impact of Coronavirus on Retailing

The pandemic has forced governments to quarantine entire countries, disrupted supply chains, slashed business and consumer confidence and affected financial markets. Euromonitor International’s baseline forecast for global real economic growth in 2020 is in the range of 1.5 to .5%. The restrictions have led to the collapse of the travel industry, but the impact will

Google Ads Incorporates Retail Category Reporting

Google Ads Incorporates Retail Category Reporting – Search Engine Journal Google has added a new reporting feature for e-commerce sellers. There is now the ability to see Retail Category performance based on where the ad showed. www.searchenginejournal.com

Demand for Fast and Innovative Delivery Persists amid the Pandemic

Demand for Fast and Innovative Delivery Persists amid the Pandemic Frictionless commerce, a trend permeating many facets of the customer journey today, leverages technology to improve the retail experience by saving people time and hassle. And arguably the most competitive battleground in frictionless commerce is in fast and free ecommerce delivery. www.emarketer.com

Frictionless Commerce 2020

Frictionless Commerce 2020 As convenience becomes an increasing driver of consumer behavior, we explore how friction-reducing technology advancements are helping retailers generate more sales. www.emarketer.com