UM, the global media agency network of IPG Mediabrands, today announced it has been named a Leader in The Forrester Wave™: Global Media Agencies, Q2 2020 report, reflecting the agency’s commitment to move beyond traditional media buying and placement. UM received the...
by Vincent Crupaux | May 14, 2020 | Data, Global, IPG
Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First Through a Suite of Audience-First Solutions, Matterkind Leverages local data and Acxiom’s Unparalleled Data, Increasing Campaign...