NBCUniversal Boosts Shoppable Content Efforts with New Checkout Platform NBCUniversal is accelerating its plans to launch its Checkout platform, a move aimed at helping retailers, particularly those that have temporarily closed during the pandemic, and a way to drive ad revenues as many TV networks are losing billions due to canceled or postponed sports programming.
eMarketer Podcast: How Will the Coronavirus Outbreak Influence Amazon’s Dominance, Can eBay Turn Things Around and Le Tote and Lord & Taylor Go Online-Only eMarketer principal analyst Andrew Lipsman discusses how the coronavirus pandemic will affect retail and the balance of power between Amazon and the competition. He then talks about eBay appointing a new
In a time of crisis, TV is presenting a rare opportunity for retailers | Modern Retail During the pandemic, quickly moving retailers are claiming deeply discounted pockets of premium TV inventory. www.modernretail.co
‘It is time to keep money going’: Former P&G CMO Jim Stengel on marketing through a crisis – Digiday Veteran marketer Stengel advises CMOs to take stock of the way they reacted to the pandemic and to ‘institutionalize’ that in how they work when normality returns. digiday.com
‘This is a permanent shift’: Retail giants like Amazon capture more ad spending – Digiday For the advertisers in certain categories still spending — apparel, pharmaceuticals, electronics, personal care and, in particular, consumer packaged goods — media agency execs say that some of those ad dollars are moving toward retail and grocery media channels like
While Another Recession Looms, Consumers Continue to Seek Deals As the Great Recession receded, one might have expected people to drift away from active economizing. Instead, US consumers across income levels added new retail venues (like digital resale) to their money-saving mix, while doubling down on older methods (like buying private-label goods). Thus, they?re poised
