‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K. – Digiday A year on from its launch in Europe and Snapchat’s unskippable ads have found their way on to some media plans but aren’t in contention for many more. digiday.com
eMarketer Podcast: How Retail Is Responding to the Coronavirus, Square Opens a Bank and Live Streaming Concerts from Home eMarketer principal analyst Andrew Lipsman discusses the current wave of retail store closures, the seismic shift to online shopping and what retailers should be thinking about during this time. He then talks about why payments firm
eMarketer Podcast: How Europe Is Coping with COVID-19, a UK Digital Tax and How Not to Do Social Media Marketing eMarketer principal analyst Karin von Abrams and senior analyst Bill Fisher discuss Europe’s response to the COVID-19 outbreak. How have governments reacted? Will this affect Brexit? They then talk about the UK’s imminent digital tax,
Will Retailers Bounce Back from the Coronavirus Pandemic? With the exception of grocery stores and drugstores?which remain open?practically all other brick-and-mortar retail has seen a seismic drop in foot traffic before temporarily closing down their locations for the foreseeable future as the coronavirus pandemic continues to spread in the US. This is resulting in huge
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues As the government continues to wrestle with the coronavirus epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss,
Amazon Remains the Undisputed No. 1 It?s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer?and by a huge margin. ?What?s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,? said Andrew Lipsman, eMarketer principal analyst
Self-Checkout Is Changing the Retail Landscape The upsurge of self-checkout and unmanned stores like Amazon Go is freeing shoppers from one of the things they detest most?long checkout lines. www.emarketer.com
