Month: October 2019

Industry Voices: Are All Retailers Undergoing a Digital Transformation?

Industry Voices: Are All Retailers Undergoing a Digital Transformation? We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they?ve acquired enough first-party data and what a unified

Three Email Trends Retailers Should Keep in Mind for 2020

Three Email Trends Retailers Should Keep in Mind for 2020 Email is still at the center of marketers? digital programs. No surprise there; it offers several benefits: It?s an owned communications channel, it?s permissioned?meaning consumers have opted in and indicated interest?and it?s a traditional marketing channel that most marketers are thoroughly experienced with. www.emarketer.com