Month: October 2019

Google Dominates US Search, but Amazon Is Closing the Gap

Google Dominates US Search, but Amazon Is Closing the Gap The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google?s share of search ad revenues will drop, while that of Amazon will grow over

Adidas: We over-invested in digital advertising

Adidas: We over-invested in digital advertising Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. www.marketingweek.com

Sustainability Is Factoring into 2019 Holiday Purchases

This Year’s Gift-Givers Are Thinking (and Buying) Sustainably Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment. www.emarketer.com