Former Walmart CMO on AI, Personalization and Retail Tech Marketers have long grappled with how to best leverage the data they?ve collected. It?s certainly a challenge as data fuels nearly all of their marketing efforts?including personalization, audience segmentation and targeting. www.emarketer.com
Burberry partners with Apple on personalized messaging “R Message” lets shoppers book in-store appointments, receive product advice and make purchases. www.retaildive.com
4 Effective Ecommerce Link Building Strategies Building links can translate into more sales and return customers. Here are effective link building strategies for ecommerce sites. www.searchenginejournal.com
