Month: August 2019

Facebook Lets Users Share Music from Spotify to Stories

Facebook Lets Users Share Music from Spotify to Stories – Search Engine Journal Facebook has gained another popular Instagram feature, the ability to share songs from Spotify to stories. www.searchenginejournal.com

What The Next Recession Could Mean For Marketers

What The Next Recession Could Mean For Marketers A major shift away from TV advertising could cause ripple effects across categories medium.com

Facebook’s Testing a New Screen-Sharing Option for Messenger

Facebook is working on a new Messenger feature which would enable you to broadcast what you’re seeing on your phone screen. www.socialmediatoday.com

How to deliver brand authenticity & create connection on social (with free download)

Consumers today want brands to connect with them on social media. Learn how and download our free worksheet to build authenticity into your social strategy. sproutsocial.com

Vinted celebrates 700.000 Belgian members with Dutch expansion

Vinted celebrates 700.000 Belgian members with Dutch expansion Lithuanian second-hand clothing and accessory platform Vinted has reached 700,000 members in Belgium and now expands to the Netherlands as well. www.retaildetail.eu

Google Maps propose des trajets en « transport mixtes » combinant vélo, transports en commun et services de VTC

siecledigital.fr

Marketing Examples : une plateforme qui réunit des exemples réels de stratégies marketing à succès

siecledigital.fr

How to optimize your video marketing strategy on YouTube

Around five billion videos are watched on YouTube each day. Tried and tested optimization tips on how to optimize your video marketing strategy on YouTube. www.searchenginewatch.com

Ecosia, The Search Engine That Plants Trees, Sees 1,150 Percent Growth In Downloads As Amazon Burns

The Ecosia mobile app and browser extension was downloaded 250,000 times last Thursday. The sudden spike coincided with reports that the Amazon rainforest in Brazil is being ravaged by fire. www.techtimes.com

« Les ados aiment toujours faire du shopping, mais pas n’importe où »

www.retaildetail.be

Google Dominates US Search, but Amazon Is Closing the Gap
Google Dominates US Search, but Amazon Is Closing the Gap The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google?s share of search ad revenues will drop, while that of Amazon will grow over […]
Relevancy and responsiveness: The secrets to successful brand growth
Relevancy and responsiveness: The secrets to successful brand growth Maintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years. www.marketingweek.com
Adidas: We over-invested in digital advertising
Adidas: We over-invested in digital advertising Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. www.marketingweek.com
Sustainability Is Factoring into 2019 Holiday Purchases
This Year’s Gift-Givers Are Thinking (and Buying) Sustainably Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment. www.emarketer.com
Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogs
Snapchat Launches ‘Dynamic Ads’ Which Will Create Ads Based on Uploaded Product Catalogs Snapchat has launched a new ad offering which will optimize your campaign based on uploaded product listings. www.socialmediatoday.com
Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows
Tencent Shows The Future Of Ads; Will Add Ads In Existing Movies, TV Shows Tencent will use AI & computer vision to insert ads in existing movies and TV shows in.mashable.com
The Search KPI Red Herrings E-Commerce Retailers Should Avoid
The Search KPI Red Herrings E-Commerce Retailers Should Avoid – Retail TouchPoints An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many other components ne… www.retailtouchpoints.com
5 Top E-Commerce Innovations For 2020: Retail Thought Leaders Share Tips And Stats
5 Top E-Commerce Innovations For 2020: Retail Thought Leaders Share Tips And Stats – Retail TouchPoints E-Commerce may have achieved many of the hallmarks of maturity, but in a lot of ways it still behaves like an adolescent: mercurial, intense and desig… www.retailtouchpoints.com
Are Retailers Ready For A Potential Cashierless Tech Boom?
Are Retailers Ready For A Potential Cashierless Tech Boom? – Retail TouchPoints While cashierless stores aren?t quite mainstream, they are gaining a foothold: 14% of retailers responding to the 2019 Retail TouchPoints Store Operat… www.retailtouchpoints.com
Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns
Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns www.socialmediatoday.com