Month: April 2019

How marketers are testing TikTok

How marketers are testing TikTok – Digiday Marketers like Red Bull and Sony are using TikTok in a variety of ways, mostly to experiment with creative methods of reaching a younger audience. digiday.com  

H&M takes up sale of second-hand apparel

H&M takes up sale of second-hand apparel H&M is about to begin the sale of second-hand items: the fashion group will launch this new project on the Swedish website of subsidiary & Other Stories. Other brands and countries will follow. www.retaildetail.eu