Month: April 2019

Why SEO and Search Rankings Are Still the Best Business Case for Content Marketing | Marketing Insider Group marketinginsidergroup.com  

How marketers are testing TikTok – Digiday Marketers like Red Bull and Sony are using TikTok in a variety of ways, mostly to experiment with creative methods of reaching a younger audience. digiday.com  

H&M takes up sale of second-hand apparel H&M is about to begin the sale of second-hand items: the fashion group will launch this new project on the Swedish website of subsidiary & Other Stories. Other brands and countries will follow. www.retaildetail.eu  

Will AI radically change the fast food industry? Fast food companies are partnering with AI startups and implementing innovative solutions, with the goal to improve your dining experience. medium.com  

Facebook Publishes New Guide for Instagram Creators Facebook has put together a new listing of key tips to help creators maximize their use of Instagram. www.socialmediatoday.com  

LinkedIn Engagement Continues to Rise, According to Latest Update from Microsoft www.socialmediatoday.com  

5 Tips to Improve the Performance of Your PPC Campaigns Find out how to run a PPC campaign, as well as a few little-known PPC tactics that can help you generate more revenue from the clicks you pay for. blog.hubspot.com  

Have Online Sales Eclipsed Brick-and-Mortar Sales? This year, ecommerce is set to be 10.9% of total US retail spending?about one-eighth the size of retail brick-and-mortar. The general merchandise category will account for about 50% of total retail sales this year, and that number climbs to roughly 67% when you look at strictly online general merchandise

Internet growth accelerates and social continues to climb Global insights from the Digital in 2019 report show internet penetration is accelerating. More than 360 million people came online for the first time in 2018. New users are growing at a rate of more than 11 per second or one million new users each day. digitalcontentnext.org

How do you measure a good click-through rate (CTR) for PPC? – ClickZ Your click-through content can help you understand what people think of your ads and your content. How to understand the definition of good CTR along with the latest benchmarks. www.clickz.com