Month: March 2019

Online Grocery Buyers Skew Younger, More Affluent

Online Grocery Buyers Skew Younger, More Affluent Online grocery is a massive and fast-growing market. We estimate that grocery ecommerce in the US?specifically online food and beverage sales?will grow 18.2% to $19.89 billion in 2019 and will rank as the fastest-growing product category online. www.emarketer.com  

How Clinique deciphered the in-store impact of video ads

How Clinique deciphered the in-store impact of video ads Clinique didn?t know the offline effect of its Facebook video ads until it undertook a landmark six-month study to demonstrate their impact on metrics including in-store sales and product consideration. www.marketingweek.com  

Social Commerce Referral Grows 110%

Social Commerce Referral Grows 110% Social commerce only drives a fraction of ecommerce sales, but it’s picking up speed. Between 2016 and 2018, social networks as a last-touch channel have doubled in visit share to US retail sites, according to Q3 2018 data from Adobe. www.emarketer.com