Month: August 2018

What Shoppers Want from Stores of the Future

What Shoppers Want from Stores of the Future Retailers have been implementing in-store tech and omnichannel options to meet the perceived demands of the modern shopper. A recent RIS News survey found many US internet users are interested in shopping options like “grab and go” technology, while fewer were keen on virtual reality or robots.

Consumers Still Like Shopping in Stores

Consumers Still Like Shopping in Stores While many people are comfortable buying items digitally?we forecast 79.6% of US internet users will make at least one digital purchase in 2018?physical stores are still the place to go when shopping for certain categories and occasions. retail.emarketer.com  

Adidas shows Snapchat’s e-commerce acumen

Adidas, the German sportswear giant, has used a Snapchat e-commerce activation feature previously used by Nike, as the platform demonstrates a new way to drive value for brands. In partnership with on-demand fulfilment service Darkstore, Adidas used the platform to pre-release a new style of sneaker – the Falcon W shoe – earlier this month, Adweek

Teens, Young Adults Haven’t Embraced Mcommerce Yet

Teens, Young Adults Haven’t Embraced Mcommerce Yet Gen Z are still coming into full adulthood?the oldest are around 20 by most definitions?but that’s not stopping retailers from trying to get a handle on their preferences and behaviors. More are focusing on millennials, but some 65% of retailers said they plan to increase marketing spend targeting

How Amazon’s Grocery Efforts Are Disrupting the Industry

How Amazon’s Grocery Efforts Are Disrupting the Industry In the latest episode of “Behind the Numbers,” eMarketer analyst Andrew Lipsman talks about Amazon’s recent efforts to transform grocery shopping, including the launch of its second cashierless convenience store. retail.emarketer.com