Month: June 2018

For Many Shoppers, Consistency Is Key

For Many Shoppers, Consistency Is Key Consumers don?t see retail as offline and online?to them, it?s just shopping. And according to a March 2018 survey by Ipsos and Medallia, 65% of US digital shoppers expect brands to offer the same experience across physical and digital channels. retail.emarketer.com  

Brands Must Fix Social Media

Consumers want brands to pressure social media platforms to protect personal data, curb fake news and protect them from offensive content, according to Edelman poll. www.odwyerpr.com  

How to determine if you’ve been hit by negative SEO

How to determine if you’ve been hit by negative SEO – Search Engine Land Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted. searchengineland.com