Month: March 2018

Adapt for Voice Search or Kill Your FMCG Brand: Why adapting to voice search is critical

Whitepaper – Adapt for Voice Search or Kill Your FMCG Brand: Why adapting to voice search is critical Check out this recent student whitepaper about how adapting to voice search is critical for the FMCG industry blog.wearesquared.com

Why parents are voice-assistance power users

How parents are using voice assistance – Think with Google Parents are finding a lot to like about voice-command speakers. They?ve told us that the devices make their lives easier, which makes sense considering they?re using them to multitask. Here?s how parents are using voice assistance. www.thinkwithgoogle.com

The Most Common Website Mistakes Affecting Your SEO in 2020 [Infographic]
The Most Common Website Mistakes Affecting Your SEO in 2020 [Infographic] www.socialmediatoday.com
Instagram is Testing a Full-Screen Stories Display as Stories Usage Continues to Rise
Instagram is Testing a Full-Screen Stories Display as Stories Usage Continues to Rise Get ready for the next level of the Instagram Stories takeover… www.socialmediatoday.com
Is Omnichannel Retail Brick-and-Mortar’s Saving Grace?
Is Omnichannel Retail Brick-and-Mortar?s Saving Grace? It?s long been understood that US retail is over-stored. The US has more retail space per capita than any other country in the world, according to a 2018 analysis by Cowen and Company, at about 23.5 square feet per person compared to Canada, which is second on the list […]
Facebook is shutting down Lasso, its TikTok clone
TechCrunch er nu en del af Verizon Media techcrunch.com
Webinar : Digital, the new normal
Digital, the new normal Digital, the new normal – Webinar www.gondola.be
Going direct-to-consumer: how brands are making ecommerce work in 2020
Going Direct-to-Consumer: Making Ecommerce Work in 2020 Here we explain how and why brands are going Direct-to-Consumer in 2020, using robust customer insight to help make ccommerce work better for them. blog.globalwebindex.com
Evaluating the Personalized Customer Experience in Retail: 5 Key Lessons
Evaluating Personalized CX in Retail: 5 Lessons In recent months, we conducted two distinct audits as part of an ongoing series to understand how well brands are capturing and using customer data to deliver a personalized experience in their marketing. Some results were surprising, some less so. Here are the top five observations and key […]
The Social Commerce Wars Heat Up
eMarketer Podcast: The Social Commerce Wars, Trying on Clothes Online and Retail Sales Bounce Back eMarketer junior analyst Blake Droesch, research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Pinterest’s latest social commerce moves. They then talk about May retail sales, an app that makes you […]
WTF is retail media? A brand marketer’s guide to e-commerce advertising
Guide: How advertisers are using e-commerce sites for top-of-the-funnel advertising – Digiday Fill out the form and download the guide! digiday.com
Klantensegmenten tijdens recessie. New balls please
Klantensegmenten tijdens recessie. New balls please Of het nu gaat over productontwikkeling, brand building, communicatie of bedrijfsvoering in het algemeen, in het ontwikkelen van een goede, succesvolle strategie staat een correcte klantensegmentering centraal. Sinds enkele jaren spelen gedragswetenschappen en gedragsonderzoek bij dat segmenteren een steeds belangrijkere rol. Maar tijdens een recessie verandert het consumentengedrag significant […]